I’m a French Writer and Editor—The 14 Pieces Already Making Me Look Forward to Winter 2026

January 24, 2026 / Swedan Margen /

Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings. She’s also working on her upcoming first book that explores fashion as a space of memory, projection, and reinvention.

I’ve noticed something lately: The harder I try to be “well-dressed,” the more bored I get. Too much coherence, too many good intentions, too many silhouettes trying to prove a point. As if every outfit had to justify its own existence. Winter 2026 arrives precisely at the point of that fatigue. Not as a rupture, but rather as a slightly insolent, almost lazy response.

One morning, you look at yourself in the mirror and simply think: I want to feel good but not well-behaved. And everything starts there.

There are no heroic pieces in this story. No obvious statements. Just an accumulation of quiet choices that eventually shape an allure. You get dressed quickly, sometimes almost badly, and yet it works. Clothes that look simple, almost ordinary, but are never entirely innocent. A detail at the back, a slightly off-kilter cut, a fabric catching the light when it shouldn’t. Nothing demonstrative. Just enough to unsettle.

This wardrobe has digested quite a lot: the late ’90s, comfort turned nonnegotiable, image saturation, trend overload. What comes out of it is something drier, more adult. We’re no longer trying to be cool, even less to be desirable. We’re trying to be right.

Simon Miller

Loch Poplin Button Up

ZARA

ZW Collection Asymmetric Lace Dress

There’s plenty of softness, yes—but never anything limp. Reassuring materials, familiar volumes. A gray cardigan you throw on without thinking, a perfectly proper white shirt that behaves just a little too well—until one detail shifts everything. Low-rise jeans make a return too, slightly deconstructed, carrying a faint late-’90s echo without any forced nostalgia. They suggest a moderate, grown-up risk, fully assumed. Paired with a draped black top—because, let’s be honest, draping remains the most elegant weapon when you’re no longer quite sure what to think about the world.

& Other Stories

Alpaca-Blend Knitted Cardigan

Vintage Levi’s

Raw Waist 90s Jean

And then, suddenly, a snag. A heel too sculptural to be entirely honest. The kind of shoe that gently sabotages an overly reasonable silhouette. It states very clearly: Yes, I could be sensible, but no. The shearling Teckel bag plays the same role. Iconic, yes, but alive. A bag you touch, drag around, aren’t afraid to damage. Luxury becomes instantly more attractive when it isn’t fragile.