I Spent the Last Two Months Assembling a Cool-Girl Gift Guide—26 Nonbasic, Beauty-Centric Gifts

I Spent the Last Two Months Assembling a Cool-Girl Gift Guide—26 Nonbasic, Beauty-Centric Gifts


I’m serious about gift giving because my reputation is staked on it. I mean, what kind of beauty editor would I be if I didn’t give the best, most highly curated gifts? That’s why I start planning potential presents for friends and family months ahead of Black Friday. I want to be prepared. I also want to know that my gifts meet a strict set of criteria. 1) They have to exude thoughtfulness and individualism, which is why I refuse to gift all of my loved ones the same item. 2) They have to be special—luxurious or one-of-a-kind, which is why I tend to gift a lot of limited-edition things. 3) They have to be cool. I’m in the business of trend-spotting, and I’m not going to give friends and family basic, can-get-anywhere items. 4) Last but not least, they have to work. If they’re not effective, then they’re not being considered. But that’s a given, right?

It only took me two months (*I say sarcastically*), but I finally have a cool-girl gift guide to share with you, dear reader. I hope it helps alleviate some of the time, effort, and pressure associated with gift giving. I also hope it leads to contented friends and family members who wouldn’t fathom returning anything after the fact (gift receipts be damned!).

$50-and-Under Gifts

$50–$100 Gifts

$100+ Gifts



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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