I Just Tried the Jeans Kendall, Hailey and Bella All Swear By—These Were My Honest Thoughts

In fashion, reputation is everything. So, when a brand is preceded by an array of celebrity endorsements from the industry’s most prolific tastemakers, it’s going to pique my interest. Agolde is a California-based denim brand that has practically become the, well, gold standard for high-quality jeans. Despite its commitments to sustainable practices and contemporary silhouettes, the label has garnered mainstream attention instead for the starry clientele that endorses its designs.

It’s true, you’ll find Agolde jeans immortalised on the album cover of Taylor Swift’s 2023 re-recording 1989 (Taylor’s Version), cemented in Hailey Bieber’s sensually oversized off-duty wardrobe and even stamped into pop culture iconography after Rihanna made the jeans a crucial part of her maternity wardrobe whilst pregnant with her firstborn. (Remember the trousers she wore with that Loewe rugby jumper and Louis Vuitton purse? They were Agolde.)

Originally founded in the ‘90s, Agolde relaunched onto the market in the late 2010s during a time when street style and ‘normcore’ had never been more prominent. As a result, Agolde’s commitment to create jeans that not only looked exceptional on, but also felt exceptional when wearing, struck a chord with those who held cultural cachet through what they wore.

Remember, this was a time when wearing a simple leather jacket with a pair of chunky black ankle boots, a choker and a top knot was considered the acme of style. So, a brand promising to deliver jeans that were good for the planet, were incredibly polished and were size inclusive, was bound to accumulate a cult following.