I Just Scrolled Through Shopbop's Epic Beauty Sale—17 Internet-Viral Beauty Products I Added to My Cart

I have an open relationship with beauty retailers, meaning I don't exclusively shop at one over another. However, I tend to favor them situationally. For example, if I want to restock designer and drugstore makeup items, I go to Ulta. And if I'm interested in shopping for iconic, cult-classic items, I go to Shopbop.

Lucky for me, Shopbop's beauty section is 20% off now through August 8 with code BEAUTY20 at checkout. I've already added internet-viral items to my cart, including Olaplex's No.3 Hair Perfector (an icon), Vintner's Daughter's Active Botanical Serum (a celeb-favorite), and Augustinus Bader's The Cream (a steal at $61 off its original price). Keep scrolling to see my entire shopping cart.

Shopbop's Stand-Out Deals:

• The High-Tech Face Cream: Augustinus Bader The Cream $244 ($305)
• The Iconic Hair Treatment: Olaplex No.3 Hair Perfector $24 ($30)
• The Celebrity Serum: The Beauty Sandwich Ss02 Snatching Sauce $200 ($250)

Augustinus Bader

The Cream

Augustinus Bader's most iconic product is more than $60 off right now. The Cream is a lightweight, daily moisturizer powered by the brand's signature TFC8 Complex. It contains vitamins, antioxidants, amino acids, and more to refine skin tone and texture. That explains why so many celebrities (like Hailey Bieber, Naomi Campbell, and Alexa Chung) are fans of it. It's your ticket to smooth, plump, and glowing skin.

Olaplex

No.3 Hair Perfector

I have yet to meet a hairstylist who doesn't use Olaplex's iconic No.3 Hair Perfector on their clients, especially to protect and strengthen their hair from damaging chemical processes. The bond-building formula strengthens the hair strands from the inside out, preventing split ends and lending the hair a healthy, glossy look.

The Beauty Sandwich

Ss02 Snatching Sauce

This is the best-kept secret for achieving lifted, sculpted, red carpet-worthy skin. Iván Pol, better known as The Beauty Sandwich, is a sought-after skin expert who has an endless A-list client base (think Kim Kardashian, Victoria Beckham, and Sabrina Carpenter). He specializes in "snatching" faces, aka lifting, sculpting, and contouring them. This skincare "sauce" is how you can achieve a "snatched" complexion at home. In fact, Pol calls it "shapewear for your face." It's all thanks to the active ingredient, hazelnut oil, which has a tightening effect on the skin. "You're going to feel that tensing effect on the skin," he told Who What Wear. "It also double-duties as a beauty armor because it has so many antioxidants."

His SS01 Secret Sauce $236 ($295) is also on sale right now. It's volumizing and plumping. Use both "sauces" together, and you'll have A-list skin.

Laura Mercier

Translucent Loose Setting Powder

Laura Mercier's Translucent Loose Setting Powder has been a mainstay in my makeup bag for years. It's silky and lightweight (never cakey), sets my makeup for all-day hold, and gives it a smooth, airbrushed effect. She's an icon!

Laura Mercier

Intense Caviar Stick Eye Color

I'm also adding Laura Mercier's Intense Caviar Stick Eye Color to my shopping cart. With a buttery texture, stunning shades, and a multi-purpose formula (it works as an eey shadow, liner, and beyond), it's a makeup bag must-have.

Grande Cosmetics

Grandelash-Md Lash Enhancing Serum

This eyelash serum gave Who What Wear's Editor-in-Chief long, fluttery lashes in time for her wedding. Check out her epic before-and-after pictures. They're proof that the formula's vitamins, peptides, and amino acids really, truly work.

Every beauty editor I know keeps a clarifying shampoo in their shower. They keep the scalp clean and healthy, whisk away product residue (I'm looking at you, dry shampoo), and balance oil production for less-oily roots. And as far as clarifying shampoos go, you can't get better than Ouai's Detox Shampoo. It deeply cleanses the hair and scalp without stripping too much moisture and smells incredible thanks to notes of rose, bergamot, lychee, cedarwood, and white musk. If you want the ultimate scalp and hair reset, this is it.

Starface

Hydro-Star + Salicylic Acid

Pimple patches are no longer something to hide. They're cute! They're cool! They're accessories! Starface was a pioneer of the pimple patch revolution, and as such, the brand's star-shaped patches are ubiquitous on social media. The original yellow-colored Hydro-Stars $12 ($15) are on sale, but I prefer these salicylic acid-spiked ones. They pack an extra punch to unclog pores and shrink stubborn spots.

Vacation

Orange Gelee SPF 30 Sunscreen

Leave it to Vacation to bring back a cult-classic (and sadly discontinued) sunscreen that was wildly popular in the '80s and '90s. The brand's new and improved Orange Gelee pays homage to the original with its color and scent, yet has the added bonus of a water-resistant formula and skin-loving ingredients, such as shea butter, coconut oil, saffron, bergamot peel, and vitamin E. It's an iconic and re-imagined sunscreen inspired by the French Riviera.

Briogeo

Don't Despair, Repair! Strength and Repair Solutions Set

I love Briogeo's Don't Despair, Repair! line. It never fails to transform my limp, lackluster locks into strong, soft, healthy-looking hair. Thanks to this value set, I don't have to choose just one product to purchase. The set includes a full-size Super Moisture Shampoo and Super Moisture Conditioner, as well as deluxe minis of the Strengthening Treatment Oil, MegaStrength+ Intensive Rice Water Strengthening Treatment, and the Deep Conditioning Mask (a personal favorite). It's basically a hair reset in a box.

Stila

Calligraphy Lip Stain

If there's one makeup product that TikTok and Instagram can't get enough of, it's lip stain. While there are multiple viral versions circulating social media right now, I want to bring some attention to Stila's Calligraphy Lip Stain. It delivers vivid, long-lasting, transfer-proof color the lips. What really sets it apart, though, is its unique applicator. The two-way, calligraphy pen-inspired tip can be used on point for precision or on edge for full coverage.

Oribe

Mirror Rinse Glass Hair Treatment

If lip stains are the most internet-viral makeup product, then hair glosses are the most popular hair product. This one from Oribe is next level. It's quick and easy to use yet makes my hair shine like nothing else. Did I just leave an appointment with a celebrity hairstylist? No, but it sure looks like I did.

Lawless

Forget the Filler Lip Plumper Line Gloss - Cherry Vanilla

Who What Wear's Beauty Director Erin Jahns introduced me to this lip gloss meets plumper (Erin, please consider this my official thank you letter). The cushiony texture melts onto my lips, delivering glossy shine and a visible plumping effect. While there are so many good shades and scents to choose from, my current favorite is Cherry Vanilla. Yum.

Rms Beauty

Uncoverup Concealer

This iconic cream concealer looks so natural on the skin, you might forget you're wearing any concealer at all. It's also incredibly versatile. The lightweight formula lets you customize your level of coverage. Blend it out for a sheer effect or build it up for a flawless, full-coverage look.

Oak Essentials

Luminous Body Lotion

If you want a body lotion that gives your skin a pretty, luminous glow, I recommend this one from Oak Essentials. It uses turmeric root, shea butter, and more to smooth, plump, and moisturize the skin, all the while lending it a lit-from-within radiance. I also appreciate that it's lightweight and non-greasy, so I can wear it during the day without getting overstimulated and wanting to wash it off.

Erborian

CC Red Correct With Centella

This one goes out to anyone who deals with skin redness (if you have rosacea, I know the struggle). This best-selling CC cream starts out as a white-green color. As you rub it in, it adapts to your skin tone, disguising redness, delivering a luminous finish, and offering SPF 25. It's my secret weapon on mornings when I need to get ready and head out the door in under 10 minutes.

Tan Luxe

The Butter Illuminating Gradual Tanning Moisturizer

Tan Luxe's The Butter Illuminating Gradual Tanning Moisturizer gives me sun-kissed skin without the sun damage. I love it for a few reasons. It has A) a buttery consistency that's a joy to blend, B) moisturizing ingredients like raspberry seed oil that make my skin feel soft and smooth, and C) reflective nano-particles that make my limbs glow. Since it tans my skin subtly and gradually, I never have to worry about unsightly streaks.