I Gasped When I Saw COS’s New-In—These Styles Won’t Last Until September

I Gasped When I Saw COS’s New-In—These Styles Won’t Last Until September


There’s something about the first flicker of pre-autumn fashion that sparks a quiet thrill. It may still be August, but it’s almost impossible to ignore the quiet shift that’s happening. As always, the high street is moving quickly—Zara’s latest drop is full of suede, H&M is edging into knitwear—but if there’s one brand that truly knows how to usher in the new season, it’s COS.

Autumn is where COS truly shines. It’s the season that best reflects the brand’s DNA: clean lines, a muted palette, and pieces that make you want to press reset on your wardrobe entirely without jumping chaotically into random, new trends. There’s a considered elegance to this year’s early drop. Think cocooning layers spun from brushed cashmere, sculptural outerwear, a rich, autumnal palette, and razor-sharp tailoring that works as effortlessly for Monday meetings as it does for Saturday lunches.

Liv Madeline wearing a now sold-out COS suede jacket



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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