How Evereve Is Using Data to Change the Mindset Around Personal Style
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Overcoming Fashion Frustration With Evereve Co-Founder Megan Tamte - YouTube
Megan Tamte, the co-founder of Evereve, entered the fashion space at a pivotal moment in her life. "I was a mom, a young mom, in transition in my life," Tamte said. "My life was changing, things were evolving, and I was feeling like my fashion and my style was being left behind." Tamte decided to go shopping in the hopes of finding new clothes that reflected where she was in her life at that moment.
"I went shopping at a department store, looking for fashion that would help me feel unstuck, that would move me forward, and ended up in a dressing room crying," Tamte said. On the way home from that experience, Tamte began thinking about how she could change the way women shop. "It was really on that drive home that I began to reimagine what that experience could be."
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On the latest episode of The Who What Wear Podcast, Tamte sits down with Hillary Kerr and Lauren Eggertsen to share why she started Evereve, why they built an entire campaign around a fashion survey, and more.
For excerpts from their conversation, scroll below.
Hillary Kerr: Megan, can you tell us a little bit about how you entered the fashion space you and what you wanted to build with Evereve?
Megan Tamte: Entering into the fashion space was a little bit unexpected. I was a mom, a young mom, in transition in my life. My life was changing, things were evolving, and I was feeling like my fashion and my style was being left behind.
