Hold the Black Coats—These 7 Other Winter Colours Say
After a few months of whipping around town in nothing but a boxy blazer, cropped suede bomber or decadent funnel-neck jacket, the plummeting temperature has truly made it impossible to wear anything other than a chic winter coat. This isn’t a moment for lamenting, however.
Considerably more durable and boxier than other outerwear styles, winter coats shine in unforgivable conditions like biting winds, pithy rain and dark skies. Given their utilitarian origins, winter coats are a stylish protective layer that not only makes it possible for you to get around in harsh climates but also ensures you appear polished and put-together doing it.
It’s true, there’s no piece as versatile and hard-working as a winter coat. The longline shape makes it possible for you to cover what’s hidden underneath, say you’re briefly nipping to the high road to run a few errands in knitted loungewear trousers and a pair of trainers, or make an entire outfit out of it. My personal inclination is to combine both—choose a style that can stand alone while commuting, before opening it to reveal something more considered and slinky once I arrive at my destination.
Because of how the silhouette truly swallows the figure, it’s crucial to consider all factors, especially colour. Oftentimes, I’ve gravitated to the cut and shape of a specific style only to be deterred by the hue. In some cases, I’ve become besotted with sweeter pastel shades only to realise I’ll be limited by what I can wear below. Or, I’ve lusted over darker luxe tones before being dissuaded by the way they envelop my entire body.
In saying that, one of the benefits of investing in a winter coat is that it’s less impacted by the trend cycle compared to other garments, so you can feel confident knowing that the style you purchase won’t seem dated or passé by the time the next season rolls around. Still, there are some colours that are naturally more popular than others and will make you look a cut above the rest. Light sands are giving way to sumptuous creams, butter yellows are usurped by glossy camel shades, and red tones, like the ones seen on Miu Miu’s autumn/winter 2025 runway, have softened into rich aubergines.
These are tones that maximise on wardrobe mileage as they’re neutral enough to work with a whole host of other prints and patterns. Better still, these trending winter coat colours have earned the approval of both the designer set and their high-street counterparts, meaning there are countless new-season styles to choose from across a wide price range. With that being said, see and shop Who What Wear’s ultimate guide to the 7 winter coat colours trending in 2025 below.
The 7 Key Winter Coat Colour Trends of 2025
1. Aubergine
Style Notes: For those who have monitored the rise of burgundy over the past few years, it should come as no surprise that the shade's cool-toned counterpart has finally stolen the spotlight. Indeed, aubergine, winter’s answer to warm merlots, chianti and oxbloods, has emerged as one of the season’s leading colour trends. With a blue undertone, the purple shade has become the antithesis of fiery reds and delicate pinks that emerge amid balmier moments, while still complementing everything from stark black trousers to creamy satin pants.
