H&M’s New-In Section Is So Chic Right Now—11 Expensive-Looking Pieces I’m Buying

There’s nothing like an H&M browse to get my heart racing and checking my bank account. At this point, it’s practically a ritual: every week, I find myself scrolling through H&M’s new-in section to see what’s landed. Usually, there’s a handful of solid staples, but this week’s drop? It genuinely made me question whether I was still on H&M or accidentally shopping a premium label.

Among the sea of elevated pieces, a few items immediately caught my eye. First up: the scarf-detail wool check coat and fluffy jacket—both of which could easily be mistaken for something from COS or Toteme. Then came the denim, which, quite frankly, wouldn’t look out of place on the rails of a designer shop. Think flared jeans and wide-leg styles in creamy neutrals and deep indigo hues that look effortlessly chic and far more expensive than their price tags suggest.

The knitwear edit is equally impressive. From v-neck jumpers to scarf-detail knits, the textures and silhouettes feel grown-up and luxurious—the kind of pieces that make even a simple jeans-and-jumper outfit look thought-out. There’s also a lineup of minimalist tailoring, with clean lines and elevated fabrics that lend a quiet-luxury feel to the collection.