H&M Just Dropped a $40 Version of The Row’s Winter Flats I Keep Seeing on Chic New Yorkers

If you read my stories a lot, you’ve probably heard me suggest slowing down and really thinking about what your wardrobe needs before you shop. It’s something I always have to remind myself to do, whether I’m in a boutique on vacation and need to determine if I really want those shoes or if I’m just being lured by the VAT tax benefits, or scrolling through new arrivals on The RealReal and spot a deal. It’s usually good to take a beat—emphasis on the word usually. In this instance, though, acting fast is the only way you’re going to get what you want. Let me explain.

H&M was kind enough to release a slew of faux pony-hair flats over the last week, many of which have already sold out. They’re truly flying off the brand’s digital shelves at a rate that’s hard to keep up with, even for a seasoned shopper like myself. There’s a Mary-Jane version that’s already starting to sell out in many sizes, as well as a mule that somehow hasn’t reached the masses yet. (Once it does, good luck getting a pair.) The styles are $30 and $40, respectively, which only adds to their sell-out potential.