Here’s What Every NYC It Girl Is Wearing This Winter

Here’s What Every NYC It Girl Is Wearing This Winter


Since moving to New York, I’ve realized winter here can surprisingly feel like a fashion show even on the dreariest days. Almost every time I step outside, among the sea of traditional winter outfits, I see a woman so effortlessly chic it makes me seriously start taking notes. The other day, while I was struggling against the wind, I saw someone in head-to-toe burgundy—think perfectly tailored pants and a coat to match. I am still thinking about it. And then there are the girls who somehow manage to look like they’re walking straight off that icy Balenciaga runway Bella Hadid closed—you know the one—except it’s actually just a Tuesday commute.

Because I live in the West Village, these sightings happen constantly. It’s part inspiration, part motivation, and fully the reason I’ve started taking mental notes every time I grab a coffee. There are a lot of cool things in NYC It girls’ closets this year, and I’m ready to break down exactly what they’re wearing—so you can steal a little of that magic too.





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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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