Hailey Bieber Is Embracing the Summer Goth Aesthetic

It’s difficult to be low-key on a shopping trip to Bottega Veneta, but Hailey Bieber made a good go at it.

Photographed yesterday in the L.A. store on Melrose Place, the Rhode founder opted for an easy, all-black ensemble. She wore a fitted black knit t-shirt with a scooped back, black capri pants, and heeled sandals, paired with a Bottega bag and oval sunglasses—her latest lemon yellow Rhode phone case the only pop of color. By any standards, it was a classic Hailey Bieber look, a failsafe fashion formula that ticks off summer trends (she loves the divisive cropped pants shape and a flip-flop) while being wearable and relaxed—perfect for picking up more bits at Bottega.

While a dark monochromatic moment might seem incongruous with a long, hot summer in Los Angeles, the summer goth aesthetic has been living large among celebrities. Take Margot Robbie on the beach in Ibiza in a silky, sheer black maxi dress for one.

Bieber has long been a Bottega Veneta devotee; it makes sense, aligning on the clean, minimal aesthetic with considered pops of color and sumptuous, luxe fabrics and silhouettes. The house is inherently linked to the it-girls that propeled ‘quiet luxury’ into the sartorial stratosphere. Over the years, she’s stepped out in unreleased sneakers and a pretty wild pair of BV feather jeans, toted the house’s oversized pouch bag in a rainbow of colors, kickstarted the viral drop earrings moment alongside Kylie Jenner, and walked red carpets in the house’s ultra feminine, sensual silhouetted gowns. She’s got an extensive Bottega bag selection, slinging the Jodie bag around as well as using the Hop bag as a must-have mommy accessory.

It remains to be seen what yesterday’s shopping trip yielded.