“Frugal Chic” Is Trending on TikTok—Here’s What It Means

I was recently scrolling on TikTok when I came across a series that caught my attention: the concept of “frugal chic.” “On the surface, she appears very luxurious, but underneath it all, she’s very savvy about her money. She knows where to splurge and where to save,” says Mia McGrath.

It reminded me why I started dressing more minimally in the first place—to save money by avoiding the pressure to keep up with every trend. While frugality and chicness might not seem to go hand in hand given their apparent duality, they absolutely do.