Fashion
Our Editors Confirm—The 10 Most Iconic Beauty Products of the Past Decade
November 2025 marks Who What Wear UK’s 10th birthday. Yes, we’ve been writing about the trends to take note of, the luxury pieces worth…
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Fashion
Fashion
Struggling With Stubborn Mascara? These Eye Makeup Removers Melt Makeup Away
Finding the perfect eye makeup remover shouldn’t feel like a personal odyssey, but if you wear mascara and have sensitive eyes, you…
Fashion
From The Biebers to The Beckhams, These Are The 10 Best Dressed Celebrity Couples From The Past Decade
November 2025 marks Who What Wear UK’s 10th birthday. Yes, we’ve been writing about the trends to take note of, the luxury pieces worth…
Fashion
It's Official: This Once-Dated Print Is Outtrending Leopard and Plaid for Winter 2025
If you stepped outside this summer, you probably saw multiple people covered in polka dots. The cheeky print was seemingly everywhere on…
Fashion
Where I Love To Shop Small - Julia Berolzheimer
Today, take a moment to rediscover the warmth and individuality that small businesses bring to everyday life. Small boutiques and online…
Fashion
It’s Almost Ridiculous To Believe These 27 Anthropologie Black Friday 2025 Finds Won’t Sell Out
Wait, my friends and I were just talking about how underrated Anthropologie is. For one, its Black Friday 2025 deals are next level. Right…
Fashion
The Most French Pieces I Could Find at Zara, H&M, and Gap
Fun fact about me: I was born and raised in Paris. So not to toot my own horn or anything, but I know a little thing or two about…
Fashion
Sofia Richie Just Wore the Specific Sweater Trend That Never Looks Cheap
There are two types of people: those who wear elegant outfits on Thanksgiving and those who choose casual, comfortable attire. This year,…
Fashion
7 Can't-Miss Brands for Black Friday & Cyber Monday Shopping Deals
The holiday season is officially here, and finding the perfect gifts (or treating yourself) has never been easier. I've rounded up seven…
Fashion
Get Ready—This Is the Pretty Sweater Trend Everyone Will Wear With Jeans and Fur Coats Starting Now
If your eternal winter style goal is looking like you were on the ski slopes all day and are now sitting by a cozy fire with a mug of…
Fashion
Serious Fashion People Are Overlooking Designer Sneakers for This Rich Pair That's Only $36
I follow a specific group of fashion people known for their unwavering loyalty to big-name designers. Once in a blue moon, however,…
Fashion
It's My Job to Travel—Here's What I Always Pack for a Long-Haul Flight
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There's This Place…—a…
Fashion
Your BFF Called, She Wants a Non-Boring Gift—37 Beauty Finds That’ll Impress
This time of year, the question occupying 99% of my brain space is: What am I gifting my friends and family? As an editor, I take great…
Fashion
I'm a Shopping Editor and I'm Live Shopping the Nordstrom Black Friday Sale—I Can't Get Over These Fashion and Beauty Deals
BlackFriday is finally here, and Nordstrom has some of the best fashion and beauty deals of the season. If you’re a fashion lover, chances…
Fashion
6 No-Brainer Winter Outfit Ideas for When You
I can't be the only one who feels this way, but I hate opening my overflowing closet and thinking I have nothing to wear. Not only does it…
Fashion
I Shopped Over 1598 Black Friday Deals—These Are the Best Winter Sweaters Hands Down If You Want to Look Chic and Stylish
Let's just say the decision fatigue is real. After browsing over a thousand Black Friday deals, I've come to appreciate the…
Fashion
All the 2025 Beauty Advent Calendars Have Officially Hit the Market—Here Are the Only 20 I Recommend Buying
As a beauty editor, I take shopping for the gift's I'm planning on presenting to my family and friends seriously. I begin pulling together…
Fashion
The Row! Ferragamo! Toteme! The Best Designer Black Friday Deals
Last Updated: Friday 28th November at 10:17. When it comes to my personal style, minimalism, timeless design and high-quality fabrics are…
Fashion
I'd Never Wear a Beanie—This Chicer Winter Hat Trend Is the Only Cool Option In My Opinion
I’ve never been a hat person—especially not a beanie person. Believe me, I’ve tried. But every time I attempt to style that slouchy…
Fashion
I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every Box
If you’re anything like me—the kind of person who refuses to be cold, even in the depths of winter—then you’ll know that layering is…
Fashion
My Mom (53) and I (25) Pored Over Dermstore's Black Friday Sale—16 Items We Both Instantly Added to Cart
If there’s one thing my mom and I don’t play about, it’s good skincare. I try more serums, potions, and lotions in a month I can keep…
Fashion
I Asked My Chic Colleagues What They’re Shopping On Black Friday—24 Elegant Items They Sent My Way
Every year, Black Friday rolls around and, despite spending the entire month curating edit after edit of unmissable deals, I still find…
Fashion
I'm a Beauty Editor With a Penchant for Glossy, "Liquid" Hair—19 Cyber Week Deals I'm Personally Eyeing
Raise your hand if it feels like your hair can never get enough moisture. Keep them up if you'd do anything—anything—to repair the…
Fashion
I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and Madewell
Black Friday has arrived, so of course I'm shopping—it is my job, after all. I've been scanning the sales at all the top retailers for the…