Fashion
I've Been a Beauty Editor for 6 Years and Have Used These "All-Time Great" Products Since Day One
To say I've tried a lot of beauty products in my career is an understatement. Having written about beauty now for over six years, my…
Section
Fashion
Fashion
Suddenly, Every It Girl Is Wearing This Polished Pant Trend to the Airport Instead of Sweatpants
We’re approaching peak holiday travel season which means it’s time to think about what we’re wearing to the airport. An important element…
Fashion
My Secret for Looking Chic? Ditching My Sneakers for These 5 Winter Shoes
I own my fair share of sneakers, having relied on the classic do-it-all shoe for years. Lately, though, I've been ditching the lace-up…
Fashion
If You Want to Look So 2026, Add These Plus-Size Winter Items to Your Rotation
The New Year is almost here, and that means it's time to add a few key pieces to freshen up our wardrobe for 2026. Since winter chills are…
Fashion
A Chic 10 Piece London Capsule Wardrobe That'll See You to Spring 2026
Building the ultimate capsule wardrobe is no small feat, especially in London. With its sub-zero winters and (at times) scorching summers,…
Fashion
I'm Over Looking Scruffy at the Airport—5 Simple Travel Outfits That Look Far More Elegant
When it comes to putting together an outfit you’ll be wearing on a plane, comfort is key—obviously—no matter how long the flight. But in…
Fashion
A New Prada It Bag Is Taking Over the Coolest Neighbourhoods
I’m known as a bag lady among my family and friends because I always have at least two bags on my person at all times. One fun, the other…
Fashion
7 Leggings Trends to Adopt In 2026 if You Want to Avoid Looking “Dated”
After relocating to London from Sydney nearly a year ago, I knew that certain aspects of my life—and wardrobe—were about to change for…
Fashion
It’s Official: These Are The 5 Shoe Trends We’re Retiring in 2026
The new year is always a moment to reflect on the past twelve months. Pondering the person we’ve become over the span of four seasons, the…
Fashion
A Brat Wedding to the 'New' Chanel: These are the 10 Biggest Fashion Moments of 2025
And that's a wrap on 2025! (Well, almost). As we're approaching the end of another wonderfully fabulous year for fashion, at Who What Wear…
Fashion
It Seems the Fashion Set Has Upgraded This One Wardrobe Staple for the Season
Leggings are one of those wardrobe staples I lean on harder than ever once the temperature drops. They are warm, comfortable, and frankly…
Fashion
Amazon Sundays: What to Buy With Your Amazon Gift Cards - Julia Berolzheimer
This week’s Amazon Sunday is all about the gifts you wish you’d received, the ones that got away. From everyday essentials to thoughtful…
Fashion
This Formerly Nerdy Shoe Trend Is Actually All It Girls Are Wearing for Winter
If you thought it was time to retire your favorite pair of heeled sandals for the season, think again. The runways have another life in…
Fashion
In 2026, Cool Girls Will Wear *This* Heel Color Trend With the Jean Trend That Was Considered
Given Elsa Hosk’s trendsetting track record, it should come as no surprise that her Christmas Day outfit, which she posted to her…
Fashion
The Perfect Knit Sweater: How to Spot One, Keep It Forever, and Wear It the French Way
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
I Know You Speak Fashion If You're Already Wearing This Rich-Looking Sneaker Color
Okay, mocha, espresso, and beige have quietly been campaigning for the top color trend of winter. From cashmere knits to east-west bags,…
Fashion
Every Major 2026 Trend Is Hiding at Nordstrom, BTW
Spring hasn't sprung just yet, but you can shop for its top trends now. From Saint Laurent, Prada, Fendi, and more, the upcoming…
Fashion
Smells Like High Society: 11 UK-Based Fragrance Brands Every Scent Lover Should Know and Wear
When you think of prestige perfumery, your mind likely trails to the rosy lilts of French fragrance houses or the haute bottled scents…
Fashion
The 2026 Jennifer Aniston Capsule Wardrobe
Jennifer Aniston has had so many fashion eras she could have a stadium tour worthy of Taylor Swift's. Whether she was partaking in '90s…
Fashion
Not Suede, Not Leather—The Extra Chic Trainer Trend Spotted All Over London, Milan and NYC
Contrary to popular belief, trends don’t just come into existence out of nowhere. They’re conjured up months in advance of when you…
Fashion
The Chicest Wellness Essentials to Instantly Elevate Your Glow, Mood, and Daily Routine
It's almost 2026, and a lot of us are quietly deciding it's time for a little end-of-year "rebrand." When it comes to health and wellness,…
Fashion
From Bella Hadid to Olivia Dean—This “Dated” Hairstyle Is Poised to Make a Firm Comeback in 2026
If there's one word to describe winter 2026 hair trends, it's nostalgia—think Old Hollywood updos and pixies, '60s-inspired baby bangs,…
Fashion
People Who
The girls who get it know that dressing for snow isn’t about sacrificing style—it’s about choosing the right pieces that quietly do the…
Fashion
If You Hate Trends, These 30 Gap, H&M, and Zara Items Are for You
Trends are the secret sauce that keeps our style fresh and fun. But any fashion person knows timeless basics are the backbone of every…