Fashion
I'm an Ayurvedic Beauty Founder—Here Are My Secrets, From Gooseberry Oil to Biphasic Serum
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and…
Section
Fashion
Fashion
Sorry, White Tops—Kendall Jenner and Hailey Bieber Are Making a Case for This Elegant Alt
In recent weeks, there has been a noticeable shift away from the timeless white top. Instead of the crisp style, fashion insiders are…
Fashion
I Tested Over 50 New Beauty Products in 2024—Here's What I'm Already Loving in 2025
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty…
Fashion
New York Fashion Week Street Style Was All About These 7 Trends
If there’s one thing I look forward to as much as the runway shows during New York Fashion Week, it’s the street style. There’s something…
Fashion
Maisy Stella's Critics Choice Awards Dress Delivers Timeless Glamour
"It's a crazy feeling waking up this morning to messages and texts. … It is real! It actually happened!" Maisy Stella tells Who What Wear…
Fashion
This Sneaker Trend Will Be Front-Page News This Spring—Guaranteed
It's not every day that a celebrity opts for a pair of sneakers, but when they do, we pause and take notes. The moment they grace the…
Fashion
Meet Marissa Vosper: The Co-Founder of Negative Underwear
Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
14 Rachel Green Outfits We'd Happily Wear in 2025
Fact: Rachel Green was the resident fashion girl of Friends throughout the series’ 10 season run. Sure, Monica had great taste in boots…
Fashion
If You're Not Into Slip Skirts, This Elegant Trending Style Is Definitely Worth Trying
As we very slowly inch towards the spring season, I’ve started to gradually phase some chic skirt styles into my outfits that will carry…
Fashion
@_paulineleroy_
Every now and again I come across a trend that makes me question how I've gone this long without it. It's often the most subtle sorts that…
Fashion
I Don’t Do Trends—Instead, I’m Investing in These 4 Timeless and Elegant Jewellery Pieces
Sponsor Content Created With Azora Jewellery has always been my secret weapon to elevate any ensemble. Whether it's a pair of understated…
Fashion
My Mom and I Shopped Nordstrom Together—These Are the Elegant Items We Think Are Wardrobe Enhancers
One retailer both my mom and I love is Nordstrom. This probably doesn't come as a shock given that I sing the praises of Nordy regularly…
Fashion
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
The Nordstrom Winter Sale is officially on, and one thing is for sure: The beloved retailer has perfected its offering of cool-girl…
Fashion
The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)
Black is the most classic color in fashion for a reason. It looks chic no matter what form it takes, whether you're dressed up in a…
Fashion
Of All the Jeans I've Tried On, I Always Come Back to COS's Best Styles
When it comes to building a long-lasting wardrobe, there are certain pieces that I'll always spend a bit more on. A great handbag is one.…
Fashion
Hair Experts Predict Everyone Will Be Asking for These 6 Hair Colours This Spring
If one thing is clear about the biggest hair trends of 2025, it’s that this year, hair healthis taking centre stage. So, what does that…
Fashion
I Just Tried a Full Face of Vieve Makeup-These Are the Best Products I'd Actually Buy
When it comes to the biggest makeup trends, dewy skin is at the top of the list. Over the past few years we've seen a huge shift towards…
Fashion
Red! Leather! Sheer! Here Are the TK Chic Shirt Styles Set to Dominate Spring 2025 Dressing
Seasonal wardrobe transitions bring their own challenges, but you can always rely on the latest shirt trends to serve you through these…
Fashion
Soft Power: The Art of Muted Hues - Julia Berolzheimer
Outfit Details: Merlette Dress, Celine Belt (similar here and here), Margaux Pumps, Savette Bag, Saint Laurent Sunglasses Soft,…
Fashion
Taylor Swift's Super Bowl Outfit Includes This French-Girl Jacket Trend
No matter who wins Super Bowl LIX, one star's hot streak will remain undefeated: Taylor Swift. The recording artist and number one fan of…
Fashion
Hailey Bieber Just Wore the Kitten-Heel Version of a Major Flat-Shoe Trend, and It's Good
Hailey Bieber has been out and about in New York for the past week, and her wardrobe for the trip has been every bit that of a cool NYC…
Fashion
Calvin Klein Just Made Its NYFW Return With a New Designer, '90s Supermodels, and Kendall Jenner
One of the buzziest events of the NYFW F/W 25 season has undoubtedly been the return of Calvin Klein Collection to the runway. The iconic…
Fashion
I'm High-Key Obsessed—Nordstrom Has the Best Basics, and They're on Sale
Nordstrom is back again with a huge blowout Winter Sale. Yes, you heard right. The editor-favorite, top-tier retailer has a slew of…
Fashion
Protein vs. Moisture: Here's How to Tell Which One Your Hair Needs to Beat Damage
Damage isn't discerning. It can strike regardless of hair type. Do you color-treat your hair? It could be damaged. Do you heat-style your…