Fashion
Cynthia and Pamela Wore the One Shoe Trend I Always See On Elite Fashion People to the BAFTAs
There's nothing fashion people love more than taking an item or trend that was once considered a little bit dated looking and giving it…
Section
Fashion
Fashion
This Elegant and Classy Colour Trend Quietly Stole the Show at the BAFTAs
When it comes to colours, some just look more expensive than others. It's a fact. With elegance reigning as a major fashion aesthetic in…
Fashion
Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Awards season is in full swing, and I don't know about you, but I'm very happy about it. Yep, as a beauty editor, this is a pretty…
Fashion
All of the Most Show-Stopping Red Carpet Looks from the 2025 BAFTAs
As a film fanatic and a fashion obsessive, you can bet that BAFTAs 2025 is going to be one of my absolute favourite nights of the year.…
Fashion
Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
As a beauty director who spends a great deal of her time analysing red-carpet beauty looks, I'm going to let you in on a secret: I usually…
Fashion
You Have Great Taste: I Tried the Basics WWW Readers Bought the Most Last Year, and I Loved These 9
If you're a regular Who What Wear reader, you've likely noticed our obsession with wardrobe basics. We're passionate about helping others…
Fashion
Suddenly, All the Chicest People I Know Are Wearing this Elegant Handbag Brand
At Who What Wear, we take pride in identifying the promising emerging brands that are making waves in the fashion zeitgeist. Our team is…
Fashion
Wait, What? Suddenly The Chicest Celebrities Are Styling Millennial Throwback Trends Like It's 2010
As someone who grew up in the Tamagotchi-owning, Girls-watching era, I have a soft spot for the trends that defined the late noughties and…
Fashion
Literally, Everyone At Who What Wear Is Shopping and Styling This Pretty Skirt Trend Right Now
There are a lot of places I look towards when I'm trying to track down new season trends. Of course, there's Instagram and street style…
Fashion
The White Lotus Is My Entire Personality—24 Resortwear Pieces That Match the Vibe of Season 3
In its first two seasons, The White Lotus transported us to the magical islands of Maui and Sicily. For the highly anticipated third…
Fashion
I Just Found the Affordable Color Trend That's Khaite, Alaïa, and Jil Sander Approved
Even though we're still deep in winter, my thoughts are already drifting to warmer weather and longer days. The image of crisp, sunny…
Fashion
Meet Ciao Ciao, Bottega Veneta's Latest It Bag
I was walking through the Who What Wear office in New York the other day when a co-worker of mine stopped me in my tracks. She knew right…
Fashion
Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More Intoxicating
Don't get me wrong; I'm a major fan of cherry perfumes. What some fragranceheads might consider too sweet and cough syrup-y I find…
Fashion
5 Simple Yet Incredible Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
As we settle in to 2025, it's easy to find yourself falling into an outfit rut. The days are still pretty short, the weather seems to have…
Fashion
I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
Even as a beauty editor who has tried almost every lip liner going, many of them have left me pretty disappointed. Some are too dry and…
Fashion
Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
Throughout my years as a beauty journalist, I've picked up a lot of tips when it comes to perfume. From learning the blueprint of smelling…
Fashion
If Skinny Jeans Are Really Back This Year, These Are the 5 Best Tops to Wear Them With
Just when I've settled into being a baggy or barrel-leg jeans girl, along comes another new (or in this case, not new at all) jeans trend.…
Fashion
A Simone Rocha Two-Piece, English Countryside Location and Perfect Blooms Set the Mood for This Beautiful Wedding
"We met and fell in love in New York City", says Jessie Hyman, co-founder of Pruzan Running, when I asked how she and her now-husband,…
Fashion
Not All Luxury Buys Are Worth It, But I've Found 19 New-Season Items That Absolutely Are
As the new year gets underway and we start to consider what buys are worth investing in, one thing is becoming clear—all the best luxury…
Fashion
These 28 Items From Nordstrom, J.Crew, and Gap’s Presidents' Day Sales Will Sell Out ASAP
For many people, long weekends mean an extra day off to spend with family and friends, but for me, they only mean one thing: holiday sale…
Fashion
Shoes Are Never Just Shoes—6 Trends That Will Completely Alter Your Spring Outfits
If there’s one thing I’ve learned in my years of dissecting trends, it’s that shoes are never just shoes. They are the first signifier of…
Fashion
Suddenly, The Chicest People In New York and Copenhagen Are Completing Their Outfits With This Surprising Styling Trick
Like many fashion editors, I use fashion month as a temperature check for the trends set to ripple through the seasons ahead. Whilst the…
Fashion
I Tried On Dozens of Designer Flats—These 20 Pairs Are Really Worth the Investment
Given my job as Who What Wear UK's fashion editor, and my well documented shoe obsession, I'm often called upon in the office for extra…
Fashion
These 30 Designer-Vibe Zara Buys Just Saved Me $24,246 (Yes, I Did the Math)
Shopping online for a living means that my brain is basically a catalog for every important fashion item that's worth knowing about right…