Fashion
The Best Jeans to Wear With Going-Out Tops? Anything Other Than *This* Style Is a Mistake
Going-out tops are one of the trickier pieces to style in the world of fashion, not because there aren't cool options, but because, if…
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Fashion
Fashion
Fashion People Swear By Vince—These 25 Chic Pieces From the Spring 2026 Collection Need Your Immediate Attention
There's a reason that fashion people have sworn by Vince for almost 25 years now. The brand is well-known for elevated basics that are…
Fashion
My French Friend Swears By H&M's Expensive-Looking Basics—9 Staples She’s Currently Stocking Up On
I’d be lying if I said I don’t—rather impatiently—wait for H&M’s Studio collection to drop every single season. Why? Because it has an…
Fashion
Confirmed: Every Cool Dresser Will Wear This Anti-Jean Travel Pant Trend For 2026 Trips
I don't know about you, but I'd buy into just about any trend that the impeccably dressed Margot Robbie wears. Yes, she has one of the…
Fashion
My Chicest Friend Tipped Me Off—COS's Elegant Stovepipe Jeans Are the “It” Style for 2026
You may have heard the term stovepipe jeans and wondered what on earth a stovepipe has to do with denim. As it turns out, quite a lot. An…
Fashion
The Pieces Jennifer Fisher Is Obsessed With Right Now
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
Editors and MUAs Swear These 9 Hydrating Concealers Fully Banish Creases, Cracks, and Flakes
Dry skin and concealer don't always mix—take it from someone who has combination skin that gets dry more often than not. However, that’s…
Fashion
I Finally Found a Peplum Top That Doesn't Look Dated—Thanks, Margot Robbie
By now, you're probably well aware that the Wuthering Heights press tour is in full swing. Margot Robbie and her stylist, Andrew Mukamal,…
Fashion
The Unexpected 2026 Trend Fashionable People Are Already Reaching for Regardless of Freezing Winter Weather
Sheer fashion is nothing new but the latest resurgence of the trend has officially grabbed my attention, and not for the reason you might…
Fashion
Sorry, Bag Charms—These 7 Bag Trends Feel Dated in 2026
It’s said that you can tell a lot about a person based on the bag they carry. As a fashion writer, this saying rings exceptionally true,…
Fashion
Yeah, They're That Good: 16 Plus-Size Items That Scream 2026
Calling all plus-size fashion people! If you're looking to add a few key items to elevate your wardrobe this year, look no further. As an…
Fashion
This Scandi Label Makes Some of My Favorite Sweaters, and Yes, the New 2026 Collection Is Gorgeous
I simply can't resist a gorgeous knit. Many of my favorite outfits center around a delicious sweater styled with other elevated basics and…
Fashion
I'm a Trend Expert—6 Nail Colours to Wear This February
January is finally over, and it felt like the longest four weeks of all time, so I couldn't be happier for February's arrival. With…
Fashion
No, This Isn't the Naked Dress of 2025—Hailey Bieber Wore the New Grown-Up Version to the Grammys
Tonight, the spotlight is on the 2026 Grammys, one of music’s most exciting award show of the year. Hosted by Trevor Noah at the…
Fashion
Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell Out
I happened to be scrolling on Instagram and came across a recent post from forever cool-girl Courtney Grow and instantly found myself…
Fashion
Bleached Brows are Ultra-Viral (and Quite Permanent), But This 2-Second Hack Is Totally Washable
It seems as if every day we tap our phones awake, we are greeted with yet another buzzy, and extremely fleeting, beauty trend. Dirty…
Fashion
M&S Has Done it Again—6 Incredibly Chic Spring Shoe Trends to Shop Now
If there’s one thing our editors collectively agree on, it’s this: when Marks & Spencer gets shoes right, it really gets them right. And…
Fashion
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
As we all know, Gen Z has taken it upon themselves to revive many of the fashion trends that defined the 2000s and 2010s, and they show no…
Fashion
Scandi Style Is Inspiring My 2026 Wardrobe—5 Stylish Looks I'm Copying to Look Cool and Chic
It's the end of January and Fashion Week has descended upon us once again and is currently in Copenhagen, fuelling my love for…
Fashion
My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&M
If there's one thing I learned from my mom when it comes to fashion, it's the love of a good under-$100 fashion score. Since I can…
Fashion
Move Fast—These 19 Sophisticated Zara Buys Will Sell Out By Next Weekend
A new mood has settled over Zara with February's imminent arrival. The start of the year seemed to focus on building the foundation…
Fashion
Say Goodbye to Boring Sunglasses—Bold Retro Frames Are In for 2026
Skinny sunglasses had a serious moment over the past few years, but consider their reign officially over. As we head into 2026, fashion's…
Fashion
I'm a French Writer and Editor—the Outfits to Repeat and Why Repetition Is Underrated
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
I Own $400 Leggings, But the Under-$70 Pair That Kendall Jenner Loves Looks More Expensive
Living in L.A., where activewear is the signature style, Angelenos like Kendall Jenner are often seen in legging outfits during their…