Fashion
I Want the Beauty Routines of a Celebrity Without the Price Tag—Here's Where I'm Shopping
Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and…
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Fashion
Fashion
Sorry, Ballet Flats, But These 7 Spring 2026 Shoe Trends are Beating You
It was already many months ago when we made our predictions as to which spring 2026 shoe trends will become the most noteworthy, and while…
Fashion
No Lie: This Luxury Body Oil Smells Better Than My Most Expensive Fragrance
I've always considered bodycare a special part of my routine. Even before I started writing about beauty and was purely shopping at the…
Fashion
J.Lo Just Wore the Pretty Dress Trend That It Girls Will Be Wearing With Cowboy Boots
Living in New York City with temperatures still in the 30s, I'm eagerly awaiting spring. I've been spending a lot of time on Pinterest,…
Fashion
L'Oréal's Ballerina Shoes Brought Frosty Lipstick Back—13 Equally Chic Alts
ICYMI, there are a few nostalgic beauty trends making a comeback in 2026, and one of them is (wait for it...) frosted lipstick. If you're…
Fashion
Wait, This Iconic French-Girl Perfume Was Actually Created for Carolyn Bessette-Kennedy
If you're anything like us on the Who What Wear UK team, you may also be devouring Love Story right now. Carolyn Bessette Kennedy was…
Fashion
These Are the Five Rules of Good Taste Every French Woman Knows
There is a certain mythology attached to French women. You know... the undone hair, the perfectly cut blazer, or the ability to look…
Fashion
These Are the 7 Stylish Shoe Trends Fashion People Will Be Wearing With Jeans This Spring
I don't know about you, but I live in denim outfits all year long. Before a new season rolls around, I begin my usual hunt for fresh ways…
Fashion
From Striped Knits to Suede Accessories, Here's a Taste of the Newest Spring Finds From Madewell, SSENSE, and More
Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and…
Fashion
If You Want to Get a Head Start on Summer Outfit Planning, This is the Exact Colour to Wear
As I write this, my copy of Lauren Elkin's Scaffolding sits face down to my left, exposing its cobalt blue back cover against my chocolate…
Fashion
7 Elevated But Elegant Satin Trouser Colour Trends to Try in 2026
With just a month until spring, it feels like the weather is finally starting to warm up here in the UK. But before I pull my linen out…
Fashion
This Is the Coolest Way to Wear the Spring Basic Everyone Owns in 2026
There's one piece of clothing I'll always turn to daily when it’s finally warm out: a white tank top. I love a crisp white ribbed tank to…
Fashion
Not Just Jeans: Agolde Just Released a Capsule Collection of Wardrobe Staples
If you love jeans, you've likely come across the Los Angeles–based brand Agolde. As of today, the label is moving beyond denim and into a…
Fashion
This is How the Style Set Is Transitioning Into Spring Fashion—8 Standout Outfits to Wear in 2026
While I'm stuck in NYC with a snowstorm on the way, I can't stop thinking about spring 2026 fashion. It doesn't help that my Instagram…
Fashion
Expect Every Elegant Dresser to Be Wearing A Cape Blouse This Spring
The weather here in the UK has been miserable to say the least over the past few months; however, the good news is that sunnier spring…
Fashion
Plot Twist: This Anti–Quiet Luxury Dress Just Won New York Fashion Week
If the past few seasons belonged to stealth wealth and disciplined minimalism, New York just flipped the script. The real winner of…
Fashion
The Best Accessories to Go From Day to Night Without Changing, According to a French Editor
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
Skip the Floral Manicures—This Is the Dated Print Fashion People Can’t Get Enough of for Spring
There are some patterns that will never go out of style. Whether your mind first flits to stripes, plaids, or polka dots, it will…
Fashion
27 Of The Best Nordstrom Transitional Season Items For Spring 2026
During that in-between time where Winter starts to settle down, and Spring is soon to emerge, getting dressed can be kind of tricky. The…
Fashion
By March 1, These New Spring Items at Reformation Will Have Already Sold Out
It doesn't usually take very long for me to decide if a collection of new arrivals at any given retailer will sell out quickly or remain…
Fashion
Sorry, Naked Dresses—BAFTA’s Best Dressed Wore This Elegant Alternative Instead
Sorry, naked dresses—the A-list style set has had a change of heart. Swapping barely-there silhouettes for something far more refined,…
Fashion
Beauty After Transition: Queer Chronicles of Self-Reclamation and Survival
It is not an understatement to say that the modern beauty industry—the organic ideas born of it, the artistry within, and the web of…
Fashion
The New Arrivals at Banana Republic Are *So* Fresh and Fun—25 Chic Picks I’m Obsessed With for Spring
The new arrivals sections of my favorite stores are always most exciting when there's a new season on the horizon. Right now, one spring…
Fashion
In Paris, Every French Girl's Transitional Wardrobe Includes These 8 Pieces
At Who What Wear, Parisian style is our blueprint. French women are always one step ahead, with an innate ability to transform even the…