Fashion
The Elegant Jacket Trend Everyone Will Be Wearing Through 2026
One of the biggest trends we saw on the fall/winter 2025 runways? Curvature. Silhouettes were far from consistent—with everything from…
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Fashion
Fashion
Black Jeans Are on Hiatus—This Is the Denim Color Trend It Girls Are Wearing With Heels
In case you hadn't heard, Hailey Bieber made the cross-country trip and was out and about in NYC all weekend. I find that her NYC outfits…
Fashion
9 Cult Buys Fashion People Will Be Wearing the Entire Summer
Summer has officially kicked off, and although we're only a few days into the new season, some key shopping buys are already standing out…
Fashion
Katie Sturino's Next Chapter: From Founding Megababe to Becoming a Novelist
Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
Free People Stans To The Front: Score These 37 Stunning Items On Sale Now
If you're a Free People stan, today is your lucky day. The boho-chic retailer has launched its Summer Forever sale. Yes, you heard right.…
Fashion
I'm a Shopping Director and Live in Banana Republic—These Are the 40 Items I Think Are the Chicest Now
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his…
Fashion
The Expensive-Looking Zara Sandals That Every Fashion Person Owns Are Back With a 2025 Update
High street fashion can move incredibly quickly. As someone who has a weekly column about expensive-looking high street buys, I've watched…
Fashion
See-Ya Later, Black Leggings, J.Lo Just Wore a Very Summery Colour With Trainers Instead
When it comes to leggings and trainers, I’ve always felt the most effective outfits include an element of contrast, something to add…
Fashion
Alexa Chung Just Ditched Sandals in Favour Of These Chic Flats on Holiday
Between the glistening sea, sunset-hued buildings and the cool coastal energy, there’s an effortless elegance that hangs in the air of…
Fashion
Fashion Girls Are Packing This Pretty Skirt Trend For Vacations in Europe Instead of Miniskirts
Sofia Richie is back in the place where she was when the world became obsessed with her style two years ago: the South of…
Fashion
Sofia Richie Grainge Just Made Her New
If there's one hair trend that is dominating my Instagram feed this summer, it's a bob hairstyle. I know, I know, the bob hair trend has…
Fashion
We Spent Months Testing The Best LED Masks—These Are The Ones That Delivered Results
Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer.…
Fashion
WWW Reviewed: We Tested the 10 Best Lip Plumpers So You Don't Have To
It's no secret that glossy, tingly, often yummy-scented products with the ability to plump, perk, and prop up our pouts have become…
Fashion
Gwyneth Paltrow Just Found the Chic Shoe Trend That Makes Legs Look Endless in Shorts
As a fashion writer, I usually find getting dressed in the morning to be a joyful, instinctive process. I spend my days immersed in…
Fashion
The Best New Sneaker Drops of 2025, From Adidas to Louis Vuitton
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top fashion finds on their…
Fashion
It Can't Just Be Me: Everyone With Good Taste Is Skipping Flats for These Anti-Trend Sandals
All year, flats have been in the lead, beating out even the most enduring slingbacks, pumps, and heeled boots in our closets. The hype…
Fashion
The Barely-There French Manicure Is Trending—Here's How to Wear It
When I think of summer nail trends, I often think of colourful nail art, pastel nail shades and shiny chrome finishes. As much as I love…
Fashion
This Is the Summer Sandal Styling Trick Fashion People Swear
If there's one thing I look forward to every summer, it's sandal season. As soon as the weather creeps above 17 degrees (and stays there),…
Fashion
Summer In A Softer Light - Julia Berolzheimer
Outfit Details: Johanna Ortiz Dress (love this one and this one on sale), Gianvitto Rossi Sandals (heeled version here), Similar Bag Here…
Fashion
No One Will Wear This New Legging Trend With Sneakers—Just Heels
First it was Barbara Palvin in the South of France a few weeks ago, and now Hailey Bieber in NYC. The writing is on the wall: Capri…
Fashion
I’ve Been Inspired By Maximalist MUAs for Years—3 Pros You Should Have Been Following Yesterday
Cinemaphiles have the movie theater and musicheads have concerts, but makeup lovers? We have Instagram. I’ve loved expressive, maximal…
Fashion
Serious Fashion People Are Overlooking Basic Brands For This Emerging Trainer Label
If your trainer collection is in need of a refresh—something elevated yet a little under the radar—you’re in exactly the right place.…
Fashion
Spotted at Heathrow and LAX: 13 Iconic Airport Outfits to Inspire Your Summer Travel Looks
From coffee runs in Mayfair to private yachts in the Mediterranean, chic celebrity sights can take any form. However, I’d contend that the…