Fashion
Wearing a Preppy Cardigan With This Controversial Boot Trend Makes It Look 10x Cooler
I love a preppy cardigan as much as the next person. It’s an easy layering piece and a simple top to wear with any bottoms, especially for…
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Fashion
Fashion
Spotted on Mercer Street: The Surprisingly Elegant Way Fashion People Are Wearing Belts For Winter
One's a coincidence, two's a trend. On Thursday night, Simone Ashley and Paloma Elsesser teamed up to unofficially announce one of winter…
Fashion
Black Tights Are Classic, But *This* Niche Fall Trend Will Get You More Compliments
When it comes to fall fashion, black tights are as essential as a pumpkin spice latte. They're reliable, chic, and go with absolutely…
Fashion
Boucheron Jewels, a Mid-Century Marvel, and Tracee Ellis Ross: Inside the Chicest Party in the Hollywood Hills
I shouldn't be surprised when a party hosted by a high-jewelry brand in Los Angeles attracts hordes of A-listers, and yet I'm deeply…
Fashion
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the Season
Based on all the legging color trends that have been spotted on celebrities this year, it appears that people are tiring of basic black…
Fashion
$4 and 8 Hours Later, Meet the Peel-Off Lip Stain That Stays Put All Day
Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social…
Fashion
French Girls Rarely Wear Leggings, Unless They’re Paired With This Specific Boot Style
When I think of French women’s style, it’s about elevated basics: tailored jackets, perfect jeans, glossy ballet flats. Leggings don’t…
Fashion
Trophies, Tiramisu and an Epic Gifting Suite: Inside Our 2025 Next in Beauty Awards
This year has been one of Who What Wear UK’s most important years for beauty yet. Not only does 2025 mark the brand’s 10-year anniversary,…
Fashion
I'm Building the Boho-Chic Closet of My Dreams—31 Fall Finds From Free People and Anthropologie
There's been an underlying theme to my fall 'fits this season. It's flirty, romantic, and free-spirited. Boho chic is a fall 2025 trend…
Fashion
Looking Expensive in Winter is Easy—Just Bundle Up In This Sophisticated Coat Colour Trend
In my opinion, looking stylish in winter really comes down to one thing: the right coat. Since it’s the piece that engulfs your entire…
Fashion
If Money Was No Object, These £960 Loafers From The Row Would Be My First Investment
If money were no object, I’d have a closet that rivals The Row’s Mayfair boutique, complete with a James Turrell light fixture,…
Fashion
I Tried the Perfume Brand Loved by Rosie HW and I Received 10 Compliments Within an Hour
At our Who What Wear Next in Beauty Awards 2025 ceremony just a couple of days ago, I had the tricky decision of choosing what perfume to…
Fashion
J.Law Channeled Carolyn Bessette Kennedy in the Winter Hero Item That Makes Basic Trousers Look Elegant
It's not winter in New York City yet, but it sure looked like it was yesterday when Jennifer Lawrence stepped out wearing a long coat and…
Fashion
Lush, Spicy, and Unexpectedly Edgy—Masculine Rose Perfumes Are Suddenly on the Rise
"Not your grandma's rose" has become somewhat of a cliché in the perfume market—a sly nudge that while traditional floral scents tend to…
Fashion
8 Fashion Things That'll Be Very On-Brand For 2026
If you just got used to the fact that it's 2025, sorry—new year, near trends incoming. Now that the many S/S 26 fashion weeks have…
Fashion
5 "Dated" Sneaker Trends We're Pausing and the Ones We're Buying Instead
Personally, I don’t like talking about dated fashion trends. Because what's considered stylish is wildly subjective. For instance, the…
Fashion
My New Cashmere Jumper Earns Me So Many Compliments—No One Can Believe It's From the High Street
With the winter season fast approaching, one of my main goals is to create a capsule wardrobe that’s equal parts cosy and polished. And it…
Fashion
These 6 Winter Trouser Trends Will Have You Saying See You Later to Jeans
While trusty jeans often steal the spotlight with new cuts and colours—hello, barrel-leg silhouettes, black hues and, yes, the return of…
Fashion
5 Shows, 3 Days, and One Dress—72 Hours Inside Bridal Fashion Week as a Bride-to-Be
After I got engaged earlier this year, the one thing everyone has asked me since seeing me is whether or not I've secured my dress yet.…
Fashion
The 4 Best Skims Tank Tops, According to a Fashion Editor
Ever since Skims launched, it feels like everything the brand does ends up on my For You page. The past few months, the algorithm has been…
Fashion
This Kylie Jenner–Loved Skincare Staple Instantly Soothes My Sensitive, Acne-Prone Skin
My biggest issue as a beauty editor is having super-sensitive skin. As someone who loves testing various skincare and makeup products, it…
Fashion
The 35 Most-Wanted Luxury Buys of Fall 2025, Period
Now is the perfect time for a wardrobe update. We've just come off of fashion month, which means our heads are filled to the brim with…
Fashion
Forget Designer Bags —Every Stylish It Girl Has Secretly Been Wearing This One Luxurious Accessory For Years
While the crook of the elbow has always played host to a designer bag and our décolletages are home to a piece of jaw-dropping jewellery,…
Fashion
Not Beige, Not Black—This Winter Nail Colour Always Looks So Expensive
When it comes to winter nail trends, I like to think of myself as a bit of an expert. I only really wear black or beige shades (but will…