Everyone I Know Low-Key Raves About This Activewear Brand, so I Tried It for Myself—Now I’m Obsessed

Every year for the last five years, my cousins, sister-in-law, and brother have all requested “anything from Vuori!” for Christmas. Their obsession with the brand had me intrigued, and honestly, I was a little surprised I hadn’t actually tried the activewear brand for myself. What exactly did everyone else know that I didn’t? I was adamant to find out.

If you live in California, you probably see the iconic Vuori “V” out and about on those who appreciate high-performance activewear that’s comfortable, effortless, elevated, and stylish. The brand is especially popular in the coastal communities—Encinitas above all—where it was founded and has a deep-rooted connection to. But let’s be honest. Vuori is everywhere these days, from London to Los Angeles, and it’s a favorite among influencers and celebs, including Kaia Gerber, who recently launched her own six-piece collaboration with the brand.

This fall, I finally got to try the brand for myself and see what all the excitement was about. First, I took a trip to Vuori’s showroom in L.A., where I tried its new and iconic styles, and then I made my way south to its birthplace, Encinitas, to celebrate the brand’s 10-year anniversary and take a closer look at the design process at its impressive headquarters.

It didn’t take me long to become obsessed with the clothing, from the buttery-soft, high-quality fabrics to the way the brand seamlessly blends performance-driven design with a fashion-forward approach and thoughtful attention to detail in every piece. Vuori’s pieces transition from workout to coffee date and everything in between effortlessly. It’s also become one of my go-to brands to travel in when I want to prioritize comfort but still look polished and put-together.

Below, I’m sharing pieces I tried and loved in the last few months as well as pieces I have my eye on. After trying the brand, I guarantee “anything from Vuori!” will be on your holiday wish list too.

Vuori has some gorgeous color options this season, and I’m loving this rich green. This set is my go-to for yoga, but I wear it a ton while I’m out and about running errands. It’s made from the buttery Vuori BlissBlend fabric and feels so comfortable on. (I happened to have the pants embroidered with my name while at the headquarters in Encinitas.)

This is one of my favorite day-to-night tops. I own it in beige but can’t wait to get it in black. It’s made from a lush, stretchy rib knit and has a chic button-down crewneck silhouette. It’s fitted and flattering in all the right places. I styled it with the Miles Trouser—inspired by classic tailoring—which look and feel so elevated.

Simple and timeless, this chic tank features a clean design with a scoop neckline and is made from a stretch-to-fit modal-rayon blend that feels so soft. I own it in black and gray.

I wear these cool low-slung pants everywhere these days! The silhouette is effortless and of-the-moment, and the pants are made from the softest, flowiest performance fabric. I can’t wait to get them in black too.

Another pair of pants I wear a lot? The Granite Foldover Straight Leg Pants. Designed with the heavier DreamKnit Warm fabric, these are the perfect winter lounge pants.

This cute cardigan is perfect for throwing on when you want to look cute, comfortable, and put-together in an instant. It’s easy to style over a sports bra or tank.

This chic black-and-white set is selling out pretty quickly, but there are a few other colors available. The drawstring leggings add a unique touch.

This set is so comfortable I find myself gravitating toward it daily for lounging at home. The chocolate brown feels fresh and of-the-moment.

You have to try this oversize sweatshirt on to feel how soft and cozy it is. I plan to hibernate in it all winter! The dark-gray colorway I’m wearing has sold out, but I’m loving the other colors the brand has in stock.