European Women Have Exceptionally Good Taste—7 Classic Pieces They Rely On No Matter the Season

European Women Have Exceptionally Good Taste—7 Classic Pieces They Rely On No Matter the Season


While we’re all for staying on top of the latest trends, there’s one thing all of us at Who What Wear are possibly even more obsessed with—finding the perfect wardrobe staples. Curating the ultimate capsule wardrobe seems to be the key to creating so many of today’s most aspirational looks, and like my fellow editors, I’m constantly on the hunt to unpack the key pieces I should consider investing in—and what brand is making the best versions of each. But where to start on this capsule wardrobe journey? Well personally, if there’s one wardrobe I’m looking to emulate no matter the season or year, it’s the undeniably chic closets of European tastemakers.

Understated, effortless and always balancing sophistication with everyday ease, the best European looks manage to feel both timeless and on-trend. From my research, it looks like this is largely due to them being comprised of a rotation of well-selected wardrobe essentials like a crisp white shirt, elegant ballet flats and a relaxed blazer.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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