Cool Girls Have Spoken: These Are the 7 Trends Defining Summer

Cool Girls Have Spoken: These Are the 7 Trends Defining Summer


Fashion is moving away from perfectly minimalist style—and it’s more exciting because of it. Instead of an all-neutral ensemble, cool girls are blending bold colors, exciting textures, and unconventional silhouettes to create double-take-worthy looks. During the hottest months of the year, this experimentation ramps up tenfold thanks to forgiving weather, leading to a slew of summer style trends that inject dopamine right into your wardrobe.

Cultural moments like the World Cup and a return to nostalgic aesthetics are directly influencing this shift. Living in New York City, I can’t walk three blocks without spotting at least two sports jerseys. Not to mention, Y2K-inspired running shorts are flooding Central Park. And the vintage-inspired nightgowns reserved for the bedroom? They’ve officially been given the green light to step onto sidewalks and into restaurants.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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