Classic, Cult or Just Plain Chic: 11 Brands We’re Backing in 2026

As a seasoned stylist, shopper, writer and all-around fashion devotee, keeping tabs on emerging brands, ceaselessly snooping for trends on social media and dissecting seasonal fashion shows is all part and parcel of my research. I live, breathe and consume all things clothing, shoes and accessories. As we step headfirst into 2026, I wanted to pin down the most popular brands that elite dressers are buying from now and, no doubt, will continue to do so for the rest of the year.

On my travels across the internet, on the streets of my city (shout out, London!) and through chatting to friends, colleagues and fellow fashion people, I’ve already predicted some emerging trends and colours that we’ll all be gravitating towards, as well as the bags, shoes and accessories which will become mainstream in 2026. Next on my hit list are the brands that are at the forefront of some of these style movements, and which will be shifting the needle further as the months go on. Watch this space!