Fashion
Every Last Piece From J.Crew’s New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell Out
I happened to be scrolling on Instagram and came across a recent post from forever cool-girl Courtney Grow and instantly found myself coveting her outfit. It turns out she...
Bleached Brows are Ultra-Viral (and Quite Permanent), But This 2-Second Hack Is Totally Washable
It seems as if every day we tap our phones awake, we are greeted with yet another buzzy, and extremely fleeting, beauty trend. Dirty martini nails! Nina Park lips!...
M&S Has Done it Again—6 Incredibly Chic Spring Shoe Trends to Shop Now
If there’s one thing our editors collectively agree on, it’s this: when Marks & Spencer gets shoes right, it really gets them right. And this year? Consider us fully...
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
As we all know, Gen Z has taken it upon themselves to revive many of the fashion trends that defined the 2000s and 2010s, and they show no signs...
Scandi Style Is Inspiring My 2026 Wardrobe—5 Stylish Looks I’m Copying to Look Cool and Chic
It's the end of January and Fashion Week has descended upon us once again and is currently in Copenhagen, fuelling my love for Scandi-inspired style. It’s a way of...
My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&M
If there's one thing I learned from my mom when it comes to fashion, it's the love of a good under-$100 fashion score. Since I can remember, she has...
Move Fast—These 19 Sophisticated Zara Buys Will Sell Out By Next Weekend
A new mood has settled over Zara with February's imminent arrival. The start of the year seemed to focus on building the foundation blocks, and now, it's time to...
Say Goodbye to Boring Sunglasses—Bold Retro Frames Are In for 2026
Skinny sunglasses had a serious moment over the past few years, but consider their reign officially over. As we head into 2026, fashion's vibe shift is impossible to ignore:...
I’m a French Writer and Editor—the Outfits to Repeat and Why Repetition Is Underrated
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends,...
I Own $400 Leggings, But the Under-$70 Pair That Kendall Jenner Loves Looks More Expensive
Living in L.A., where activewear is the signature style, Angelenos like Kendall Jenner are often seen in legging outfits during their off-duty hours. These ensembles are not just casual,...
