Fashion

Sorry, But I’m Bored of Trending Nail Colours—I’m Swapping in These 6 Spring-Coded Manicures Instead
If you ask me, winter-to-spring transition nails are some of the trickiest to nail (no pun intended). Whilst we're out of the depths of winter and the promise of...
Saint Laurent’s 2026 Take On Sexy: Smoking Jackets, Pencil Skirts, and Lots of Lace
There are countless reasons why Paris Fashion Week remains one of the most beloved stops on the fashion month calendar, be it the sheer number of heavy-hitting designers on...
Fashionable Women Wear This Cult-Favorite Label, and Now There’s a Men’s Collection (Yes!)
Since its 2012 launch, Cult Gaia (founded by Jasmin Larian Hekmat) has developed quite the cult following (lol, get it?) amongst fashionable women. Known for its architectural separates, fan-favorite...
It’s Time for a Manicure Refresh—These Are the Chic Nail Looks I’m Itching to Try This Month
I believe each month champions different beauty aesthetics, and where a trend's wearability and lasting impact is concerned, the easiest way to get an idea of what will be...
Zara’s Spring Collection Is the Chicest Yet—9 Buys That Will Sell Out First
The first bright spring days have arrived, and in turn, a new mood has settled over Zara. In an instance, the heavy layering and insulating styles of winter have...
My Closet Is Full—5 Items I’m Weeding Out of My Wardrobe Before Spring Starts
Like most, I do the bulk of my shopping for a new season at the beginning of it. So with the official start of spring on the very near...
How a French Woman Wears the Canadian Tuxedo, According to a Former Vogue France Editor
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends,...
They’re Here: The 3 Spring Colour Trends Fashion People In Hollywood Are Backing Now
Normally, when I settle in for an evening of red-carpet spotting, I’m primed for a parade of inky black gowns, barely-there naked dresses and luminous satin silhouettes. Awards season...
Welcome to the Who What Wear UK Spring Issue 2026
"> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and leading digital...
They’re Here, and I’m Sat: The Most Breathtaking Beauty Looks From the 2026 Actor Awards
We need not remind you that award season is in full swing, with the last few weekends playing host to a smattering of glitzy red carpets (hey, Golden Globes...
I’m a Senior Shopping Editor That Knows a Closet Staple When I See One—30 Standouts I Spotted for Spring 2026
As a shopping editor, nothing annoys me more than a fleeting, seemingly disposable fashion buy. In fact, I'm all about smart buys with longevity—Pieces that are instant closet staples...
I’m a Shopping Editor—I Recommend Avoiding These 6 Bag Trends and Buying These 6 Instead
Maybe it's predictable, but every year before spring hits, I like to do a little closet cleanout. I'm not saying I invented spring cleaning, but it's certainly an annual...