Fashion

I Just Entered My Bridal Era—Here Are 13 Chic Pieces I’m Buying First
Jennifer Atilémile is the definition of a woman who does it all. A true multi-hyphenate, she is a model, writer, creative, activist, and intellectual. As an editor in residence,...
7 Cult Designer Brands to Know In 2026
As a commentator of all-things style, it's my job to be one step ahead of the next big thing. Be it the trends to know, the next It brand,...
I Just Got Back From Paris—5 Outfits I’m Copying to Look Like a Local
A short weekend in Paris is all it takes to rekindle your sense of style. Somewhere between walks along the Seine, croissant pilgrimages and people watching over decadent hot...
You Can Wear Jeans to the Office—These 6 Outfits Show You How
I'm not opposed to a great pair of trousers and a blazer, but I love jeans a little too much to go five days a week without wearing them....
Smelling Elusive and Expensive Is My MO—These 9 Perfumes Never Miss
This might be a controversial take, but when it comes to perfumes, I have never considered myself a fan of floral scents. It doesn’t help that I have terrible...
Not Red, Not Brown—This Parisian-Coded Nail Colour Is the Classiest Around
Anyone who knows me will correctly guess that my favourite nail polish hues tend to range from milky, sheer white to sheer pink nail polishes that impart a healthy...
You May Disagree, But We Think These 5 Colours Trends Are
We’re almost at the end of January, and I have to admit that I still haven’t even started on my New Year’s resolution of adding more colour to my...
It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
When it comes to finding the freshest trends on the high street, Zara is well known among the most stylish dressers as the first port of call. Already, the...
I’m a Fashion Editor—Here’s What I Predict It Girls Will Be Wearing (and Buying) in February
As a fashion editor, being chronically online is mandatory. A New Year's resolution to quit social media or stop online shopping is impossible for me, as I need constant...
31 Gorgeous Under-$50 Finds That Almost Made Me Break My No-Buy January
I'm attempting a no-buy January, but it's proving to be more complicated than I thought. One: I shop for a living. Two: Zara's new arrivals are so chic this...
I’m a French Writer and Editor—The 14 Pieces Already Making Me Look Forward to Winter 2026
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends,...
I Finally ID’d the 17 Products Kelsey Merritt Used in Her Frosted-Peach Makeup Routine
One of the things I love most about using TikTok for beauty inspiration is that it is a treasure trove of makeup tutorials created by the people who have...