Culture
3 ways to find your content voice before you feel like an expert
If you’ve ever opened LinkedIn, stared at the blinking cursor, and thought, “Who am I to talk about this?” you’re not alone. Many early-stage founders assume they need more...
Turning Service Sales Into Market Making
I’ve spent my career building and scaling companies by finding simple levers that create outsized results. Here’s one that many leaders miss. Service firms can become market makers, not...
5 strategies to build trust before you have authority
If you’re an early-stage founder, you’ve probably felt the frustration of having a great idea, a solid product, or a valuable service, only to realize that nobody knows who...
6 things founders misunderstand about personal branding
If you’ve spent any time on LinkedIn, you’ve probably had the same thought many founders have: “Do I really need to become a content creator to build a successful...
7 Productivity Tips for Entrepreneurs With Long Desk Hours
Long desk hours are a reality for many entrepreneurs. Unfortunately, spending most of the day at the workstation can make it challenging to stay productive, focused, and energized. As...
Perks Don’t Build Culture—Meaningful Work Does
I’m Erik Huberman, and I’ve hired hundreds of people while building Hawke Media. Over and over, I see leaders throw money at perks and wonder why their team still...
7 things that happen when you stop curating and start communicating
If you’re building a business in 2026, you’ve probably felt the pressure to look polished at all times. Every LinkedIn post gets edited five times. Every website update is...
4 things every founder should know before starting a newsletter
If you’ve spent any time in founder circles, you’ve probably heard the advice: start a newsletter. It sounds simple enough. Write consistently, build an audience, and eventually turn readers...
7 ways founders can lead without tying their worth to outcomes
Every founder knows the feeling. A customer churns, an investor passes, a product launch underperforms, and suddenly it feels personal. Even when you understand intellectually that startups are uncertain...
8 signs the quiet pain of pretending everything’s fine is holding you back
From the outside, entrepreneurship often looks like confidence in motion. You post the wins, celebrate milestones, and keep telling people that things are moving in the right direction. But...
