Blue Jeans Are Fine, But in New York and Paris, Everyone Knows This “Dated” Colour Is Much Cooler

July 22, 2025 / Swedan Margen /

I think of the blue jeans in my collection as a blank slate for an outfit. Easy and reliable? Yes, but interesting or outfit-enhancing? Not especially. They’re what I reach for if I’m popping to shops or running errands, but not so much if I’m heading out to the office or meeting friends in the evening. Still, I love the ease and casual cool of denim, which has motivated me to track down a fresh denim trend that can easily stand in where my blue jeans fall short. After a little time searching—pulling inspiration from New York, Paris and beyond I’ve noticed that so many of the chicest dressers are swapping blue jeans for beige this season, and I’m feeling inspired.

Typically, Alexa Chung is steering the shift. I spotted her styling the growing denim trend with a fresh white tee and black ballet flats this week. I’m sure that were she to have styled them with simple blue jeans, I probably wouldn’t have looked twice, but in a fresh wash of light beige, her outfit had an easy coolness and a fresher energy than blue couldn’t match.

Less stark than white—but just as easy to style—you’ll feel much more at ease (read: less scared of scuffs or spills) styling denim in this slightly deeper hue. Yet, in a warm, natural shade, these are just as easy to style as your white or blue favourites. Wearing well with white t-shirts, this trend would also style well with the other wardrobe staples that populate a capsule wardrobe, including black and grey knits and sleek tailored blazers.

Influencer @mimixn wears a white t-shirt with beige jeans, yellow sandals and a light brown woven bag.

Not a denim trend we’ve seen much of lately, this season the style is primed for a revival and with a sign-off from Chung and sightings in New York and Paris, I expect it won’t be long until the denim trend makes its way into many of our wardrobes.

Influencer @meganadelaide wears a white vest top with beige jeans and a black blazer.

Catering to the growing demand, brands including H&M, Mango and Reformation have already tested out the trend, and I’ve also spotted chic iterations at RÓHE and Miu Miu, too.