Fashion
If You Hate Flip-Flops, Try the Viral Sandal Trend Everyone With Good Taste Is Wearing This Summer
While clothing trends seem to move at breakneck speed, sandal trends tend to tread a more leisurely path. Every now and then, however, a…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
When I Want a Low-Effort, High-Impact Summer Beauty Routine, I Reach For These 16 Products
Let’s be real: Summer is not the season for high-maintenance beauty routines. Between the heat, the humidity, and a calendar packed with…
Fashion
Amazon Weekly Saves - Julia Berolzheimer
Amazon Dress, Similar Hat, Similar Sandals Welcome to this week’s Amazon saves, filled with our latest edit of effortless finds for…
Fashion
The Internet Talks, and We Test: 9 Editors Try This Viral $48 Cream Blush
Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social…
Fashion
French Women With Good Taste Are Exclusively Wearing These 7 Elevated Summer Accessory Trends
Something I'm pretty sure I've written every year in my 11 years of being a Who What Wear editor is that summer accessories are the best…
Fashion
Is It Just Me, or Is Everyone With Cool Style Pairing Their Dresses and Skirts With This Unexpected Shoe Trend?
In 2023, stylist and digital creator Allison Bornstein introduced the "wrong-shoe theory," a concept that quickly caught fire in the…
Fashion
In Indonesia, Beauty and Wellness Are Inextricably Linked—Let This Expert Lend Some (Joy-Inducing) Insight
Welcome to Worldly Beauty, a quarterly franchise in which we highlight beauty products, ingredients, and traditions rooted in culture. To…
Fashion
Marine Nails Make for the Ultimate Summer Manicure—These Designs Prove It
The topic of sea life has been big news in the Who What Wear UK offices in recent weeks. We've seen starfish jewellery, shell bags and…
Fashion
Hold the Heels: These It Trainers Dominated Monaco (and Will Rule Summer)
Anyone who knows me will tell you that I'm definitely a flat-shoe over a heel type of girl. Because of this, I've never typically turned…
Style
Two Paths for A.I.
Last spring, Daniel Kokotajlo, an A.I.-safety researcher working at OpenAI, quit his job in protest. He’d become convinced that the…
Fashion
It's True—Fashion People Are Swapping Their Foam Flip Flops for This Elevated Alternative
While I’ll always have a soft spot for a classic foam flip flop in the height of summer, I can't deny that some styles skew a little too…
Fashion
20 Jelly Nail Ideas Inspired by the Dated Shoe Trending RN
Aura nails, candy floss manis, micro-French tips—there are a million buzzy monikers circling the manicure space nowadays, but the only one…
Fashion
The Most Stylish People Wear These Jeans, so I Finally Tried Them—Wow
Jeans are tricky. The market is inundated with numerous brands offering a million cuts and washes. I've tried on so many different styles…
Fashion
Brand Layering: The Art of Knowing Which Labels to Pair With Each Other
Unless you have a signed contract with a brand, you're probably not wearing just one all the time. We pick favorites, sure, but there's no…
Fashion
French Women Are Giving Up Linen Shorts for This Trendier But Divisive Style
I didn’t plan on retiring my linen shorts just yet, but fashion had other ideas. Over the past few summers, one trend has quietly taken…
Fashion
Bella Hadid Said She Almost Texted Rihanna to Tell Her How Good *This* Beauty Product Is
There's no doubt that Bella Hadid is one of the internet's biggest beauty muses. From her five-minute makeup routine to her new French…
Fashion
SUMMER DENIM TRENDS 2025
Denim is undoubtedly one of my favourite materials to wear. So, whilst others pack their best jeans away for summer, I'm scoping out the…
Fashion
11 items from Zara's Summer Edit That Could Pass As Designer
When it comes to shopping on the high street, we've all felt that frustration of wanting polished, expensive-looking items that don't…
Fashion
Investment Pieces I Never Regret Buying - Julia Berolzheimer
Attersee Top & Skirt, Aquazzura Heels (old, similar here and here), Ferragamo Bag The pieces I keep returning to are often the ones shaped…
Fashion
These Under $100 Nordstrom Sale Finds are Going to Make for the Chicest Summer Outfits
Now that June is just around the corner, I'm currently prepping my summer wardrobe with some fresh new styles and warm-weather basics.…
Fashion
Jasmine Tookes's Swim Capsule Makes Risqué Look Refined
Of all the trends dominating the fashion scene right now, sheer just might be the most polarizing. But if anyone can make the barely there…
Fashion
Meet Courtney Claghorn: The Founder Behind Sunless Tanning Empire Sugared + Bronzed
Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
I'm a Shopping Director—10 Shoes Silhouettes I Love RN (and How to Style Them)
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his…
Fashion
I Love a Good Sale—4 Fashion and Beauty Brands I'm Shopping This Memorial Day
This Memorial Day, I'm not headed to the Hamptons, and you won't catch me poolside. Instead, I'm strapped to my computer, shopping the…