Fashion
Dior Just Opened a New U.S. Flagship Store, and It's Every Beauty Lover's Dream Come True
Historically, you'd have to hop a flight to Paris if you wanted to immerse yourself in a world of luxurious French beauty and fragrance,…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Chic, Elevated, and On Sale—Here's What to Buy From & Other Stories, Madewell, and Saks Right Now
There are a lot of great sales taking place right now. And as we head into the summer season, I'm taking full advantage of the discounts…
Fashion
Kelsey Merritt Takes Us Inside Maria Grazia Chiuri's Final Dior Collection
As the Dior Cruise 2026 runway show began in the gardens of the Villa Albani Torlonia in Rome, Italy, rain began to fall, but it didn’t…
Fashion
5 Dress Trends Zara’s Doing Better Than Anywhere Else This Summer
When it comes to shopping for high-street items that look expensive, Zara never fails to impress me. Whilst I find other stores can be…
Fashion
Before You Invest In Mesh Flats, Consider the Newer Version I Keep Seeing Fashion Girls in Lisbon and Miami Wearing
For the last few summers, it's felt like anyone not wearing flip-flops or Adidas Sambas had on mesh or fishnet flats—period. They've…
Style
Rashid Johnson’s Own “Poem for Deep Thinkers”
It’s an epic display of small ideas. But what gives the exhibition its coherence is Johnson’s consistent—if tonally varied—engagement with…
Fashion
Don't Buy New Sambas Without Seeing These Cool-Girl Sneakers That Just Launched
Let's be honest, the cult appeal of Adidas Sambas is undeniable, but it's time for a new sneaker obsession—something fresher. Enter: the…
Fashion
31 Finds From the Nordstrom Half-Yearly Sale That Are Guaranteed to Make Your Outfits More Fashionable
There's nothing like a Nordstrom Half-Yearly Sale to liven your spirits and transform your closet. Now until June 1, you can find an array…
Fashion
Way Chicer Than Any Old T-Shirt, This Top Trend Makes Jeans and Skirts Look So Pretty
Reliable they might be but I have to admit, I find that white T-shirts aren't quite as versatile as they claim to be. While they look…
Fashion
Dakota Johnson Just Wore the Specific Shoe Trend that Makes Black Dresses Much More Interesting
Truthfully, at first glance, Dakota Johnson's latest look didn’t immediately stop me in my tracks. Yes, she looked stunning—she always…
Fashion
Yes, You Can Actually Do Your Own Wedding Makeup—Every Single Step From a Newlywed Celebrity MUA
Planning a wedding should be one of the most exciting times of your life. But more often than not, the process can get lengthy, stressful,…
Fashion
I Spend a Month in Greece Every Summer—31 Chic Zara Vacation Essentials I'm Eying for My Next Trip
JFK to ATH—it's a trip I make every summer. The main purpose is to visit family and friends, but let's be honest. It's the perfect excuse…
Fashion
I'm Shopping for a New Designer Bag—These 25 Are on My Wish List
If there are two categories of fashion I probably care about the most, they're shoes and bags. It's kind of like how I only ever feel the…
Fashion
1998's Practical Magic Is a Crash Course In Whimsigoth Beauty, And I'm Taking Notes
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
Sorry, I'm Responsible for Your Dented Wallet Today—44 Wildly Chic Items That Are the Perfect Match for Your Resort Vacation
If a resort vacation is in the cards this summer, then you've landed at the right place today. Apologies in advance if I'm to blame for…
Fashion
A Fashion Editor Shares the 29 Best Nordstrom Summer Dresses Under $250
I'm not sure what it is about Nordstrom, but the minute the temperatures cross 70°F, I always find myself scrolling through the endless…
Fashion
Sun Protection Doesn't Come Better Than These Korean SPFs
Korean sunscreen is having a moment this summer. No, this isn't a new skincare trend, but with more and more of us understanding the…
Fashion
It's Shocking How Much Cooler This '90s Sneaker Trend Makes Jeans and a Blazer Look
The glorious thing about sneaker trends is that they tend to stick around for awhile. The perfect example of this is the chunky sneaker…
Fashion
3 of My Favorite Tom Ford Fragrances Are (Majorly) On Sale During Nordstrom's Half-Yearly Sale
I love collecting perfumes. In fact, nothing brings me more joy than when I can place a fresh fragrance (that's housed in a chic, glass…
Fashion
I'm a Self-Tan Savant—the Unexpected Mistake You're Making and 5 Tips for a Sun-Kissed Glow
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and…
Fashion
Saint Laurent Just Confirmed the #1 Trend to Invest In for Summer
We've hit peak anticipation for the summer months ahead with plans for vacations underway, as well as new shopping arrivals that will land…
Fashion
I Needed a Skincare Reset in My 40s—Here’s What a Celebrity Esthetician Recommended
When I hit 40, my skincare routine started feeling… off. The cleansers I once loved were leaving me dry, my go-to moisturizers seemed less…
Fashion
I'm 5'4" and Refuse to Wear Bermuda Shorts—5 Bottoms Trends I'm Shopping Instead
So, I have absolutely nothing against bermuda shorts. I've come across some wildly chic outfits recently that include them, but I find…
Fashion
Bella Hadid Has a Genius Tip for Styling Slicked-Back Buns Sans Gel, so I Tried It
Bella Hadid's hair has been a major topic of conversation among beauty circles. ICYMI, the model debuted honey-blonde locks at the the…