Fashion
You Had Me at 50% Off—25 Chic Gap Sale Finds That Will Be Instant Summer Closet Staples
If you follow along with my Who What Wear stories, you'll know that Gap is one of my favorite stops for wardrobe essentials no matter the…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Style
Why I Wear the Turban
“The Turban” exposes a paradox. I can’t imagine ever surrendering my turban. It’s become soldered to my identity, serving as both the…
Fashion
I’m Having a South of France Summer—This is the Swimwear Trend I’m Packing to Look the Part
I firmly believe that nothing feels quite as magical as a seaside escape. From the languid, sun-drenched afternoons to the carefree…
Fashion
These Are the Only Pairs of Dressy Flat Sandals That Matter for Summer 2025
Although one of the buzziest sandal trends of the season is rubber flip-flops (thanks in large part to The Row), many of the newest…
Fashion
21 of The Best Light-Pink Dresses You’ll Want to Swap Your Neutrals For
From birth, I’ve always had an affinity for the colour pink. As a child, I was oneof those girls who would confidently match pale-pink…
Fashion
I Tried the Controversial Manicure Taking Over TikTok—My Nails Look Unreal
As a beauty editor, I’ve had many, many manicures. I’ve probably tried every type of manicure under the sun—hard gel, soft gel, builder…
Fashion
I Just Discovered This Controversial Product Is the Secret to Makeup That Lasts Beyond 3PM
We've all been there—you spend your morning makeup routine buffing and blending your way to a flawless base, only to find that, come 3PM,…
Fashion
Jelly Sandal Outfits to Try This Summer
My sister and I spend a lot of time trying to help each other find additions to our wardrobes—the right pair of summer shoes, a cute…
Fashion
Rihanna's Go-To Body Luminizer Is Back, and It's Basically Guaranteed to Give You Beach-Goddess Skin
Loyal fans of Fenty Beauty might remember a certain body shimmer that launched back in 2018. It was called Body Lava, and it gave the skin…
Fashion
I Know You're Stylish If You Carry One of These In-the-Know Bags
Long before the quiet luxury movement, there was Toteme. A brand that stood firm in a slow fashion approach, with understated designs that…
Fashion
4 Pretty Colour Trends H&M Is Doing Better Than Anywhere Else This Summer
There’s truly nothing I love more than summer. The iced coffees, the garden lounging, the beach days in bikinis—it all just hits…
Fashion
GapStudio's New "Liquid Soft" Jeans Are About to Go Viral
If you've been paying attention, you know that Gap is cooler than ever right now. Thanks in large part to Zac Posen, EVP and Creative…
Fashion
The Miami Swim Week Activation That's Defining Resort Style This Summer
Miami Swim Week is known for bringing the heat, and this year, GUESS took things to the next level. To celebrate the launch of its latest…
Fashion
If You Wear This Jean-and-Flat-Shoe Combination While Traveling, I'll Know You Have Cool Style
Traveling can be stressful or easy, depending on who you ask. From packing lists to last-minute errands, it’s a feat just to make it to…
Fashion
This One Retailer Is Filled With Summer Staples and Beauty Essentials Under $50
Going to Walmart is always a fun little excursion. There's something about the sheer scale of it—the thousands of products, the maze of…
Fashion
From Head-to-Toe, This Is the Exact Summer Maxi Dress Outfit L.A. Girls Are Wearing
Uniform dressing for the summer is something that evenRihanna is getting into. The heat is getting to the point where none of us wants to…
Style
Revisiting “Columbus,” a Thrilling Drama of Growing Up Modernist
There’s a special kind of movie that’s inextricably linked to where it’s filmed. The locations aren’t just picturesque settings for action…
Fashion
J.Crew's Latest Collab Is Cool, Dreamy, and Perfect for Summer
J.Crew is a fan-favorite shopping destination with covetable staples season after season. (Thank you, Creative Director Olympia Gayot.)…
Fashion
Caught on Camera: Every Fashion Girl Is Wearing This Unexpected Shoe Brand With Jeans, Dresses, and Skirts
If you keep an eye on what stylish celebrities wear, you've probably noticed that their wardrobes are filled with designer shoes that…
Fashion
Even White Poplin Skirts Can't Compete With the Pretty Skirt Trend I've Seen in NYC, Milan, and Paris
Over the last three summers, white poplin skirts have become as synonymous with the season as denim cutoffs or flip-flops, especially…
Fashion
Alex Cooper Looked Like a Champagne Angel on the Red Carpet—Here's Every Makeup Product She Wore
ICYMI, Hulu is releasing a two-part documentary series following the rise of Alex Cooper, host and co-creator of the wildly popular…
Fashion
I Live in NYC—These Are the Under-$200 Summer Basics in My Nordstrom Cart
Just in time for the city's heat wave, Nordstrom is making it even easier to shop for summer. A brand-new Nordstrom Local is opening in…
Fashion
Exclusive: Sabrina Carpenter Wore This Soon-to-Be Viral Prada Lip Balm in Her Manchild Music Video
If you recall, Sabrina Carpenter left a sneaky Easter egg in her "Manchild" music video—so quick you'd miss it with a blink. Amidst her 37…
Fashion
When Flip-Flops Won't Do, Fashion Girls Always Reach for These Easy Slip-On Sandals
Right now, summer really feels at full strength. The temperatures are soaring, and the very idea of accessorising with anything beyond a…