Fashion
These Stylists-Approved Scalp Concealers Can Disguise Hair Loss, and They're All Under $35
If you have thinning hair, odds are you've seen tons of products on the market that promise fuller-looking hair. And while many options…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
From Beaded Sandals to Flower Brooches—These 33 Finds Are Guaranteed to Make Summer More Fun
Oh, you want a fun summer? Well, sorry to break it to you, but you're not going to have it wearing quiet luxury linen ensembles all season…
Fashion
I Just Scrolled Through All the Sandal Options at Shopbop, Zara, and Revolve—These 33 Are It
And just like that, it's officially summer again. Beach days, alfresco dining, and summer trips are on the horizon, and if you're anything…
Fashion
A Very Sweaty London Heatwave Later, This Natural Deodorant Held Up
As a beauty editor, I'm open to trying anything and everything. From the latest skincare brands and hair trends to advanced facial…
Fashion
Sorry Jeans, These 7 Skirt Trends Will Be Dominating My Summer Wardrobe
Call me unoriginal, but I live in blue jeans. I prefer to think of it as a sign that I know what I like, rather than an indicator of my…
Fashion
5 Pedicure Colours to Wear On Your Toes This Summer, and 5 to Reconsider
Summer is here, which means I've been busy researching some of the biggest pedicure trends of the season. There are plenty of summer…
Fashion
5 Anti-Flat Shoes Fashion People Wear With Long Shorts to Look Elegant
For the past year or so, I've been scrolling past images of stylish people in long, knee-grazing shorts, quickly filing them under: Trends…
Fashion
Step Away From the Black Leggings—This Is the Low-Key Legging Color Trend You'll See Everywhere This Summer
If you hate wearing black leggings in the summer (which I get, trust me) but still need to wear them for Pilates and such, there are other…
Fashion
GapStudio's New "Liquid-Soft" Jeans Are About to Go Viral
If you’ve been paying attention, you know that Gap is cooler than ever right now. Thanks in large part to Zac Posen, EVP and creative…
Fashion
I Love a Cute Summer Set—These 25 From Revolve Have My Full Attention
When it comes to fuss-free summer dressing, nothing beats an easy-to-throw-on matching set. Whether it's a linen vest and pants combo, or…
Fashion
Fringe Forward - Julia Berolzheimer
Mango Top, Michael Kors Skirt, Hunting Season Bag, Gianvito Rossi Sandals There’s something undeniably captivating about fringe in the…
Fashion
An Editor's Tips on Making 45 Outfits With One Suitcase
When I travel, I pack like a stylist on a budget. Everything has to work with everything, and the stakes feel weirdly high for each…
Fashion
Fashion People Who Dislike Flip-Flops Wear This Classic Closed-Toe Shoe Instead
I don't know about you, but as the days warm up, I've found myself increasingly unsure of what shoes to slip into. Living in the city, I…
Fashion
My Friend Asked What’s Chic to Buy From Amazon—I Sent Her 30 Early Access Fashion and Beauty Prime Day Deals
Amazon Prime Day is less than two weeks away, but that doesn't mean you have to wait until July 8. Right now, it's offering some sweet…
Fashion
Our Editors' Favorite Beauty Products of 2025
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
Every Fashion Person Is Packing This Pretty 2-Piece Outfit for Trips to Italy
There are places in Italy that are lovely to visit year-round, but for much of the country, summer is the high season, and it can get…
Fashion
I'm in Shock That These TK Chic Designer Items Are on Super Sale at Nordstrom Right Now
The Nordstrom Anniversary Sale is almost here, and it's genuinely one of editors' most looked-forward-to sales of the year. Early access…
Style
The Shrewdly Regenerative Apocalypse of “28 Years Later”
Perhaps because cannibalism comes with the territory, the zombie movie has proved uncommonly immune to a certain strain of critical…
Style
A.I. Is Homogenizing Our Thoughts
In an experiment last year at the Massachusetts Institute of Technology, more than fifty students from universities around Boston were…
Fashion
PSA: This Unexpectedly Elegant Dress Color Trend Is the New Butter Yellow
In the fashion world, trend peaks are always exciting, though they rarely last forever. For example, the butter yellow dress was a…
Fashion
Louis Vuitton's Epic New Men's Sneakers Are Bound to Sell Out
Another day, another It item from Louis Vuitton. Get ready for the LV Buttersoft Sneakers, created by the house's men's creative director,…
Fashion
Converse Just Launched A New Archival Collection With Tyler The Creator—And It's Flying Off Shelves
Converse is at it again. Recently, the legacy shoe retailer launched its new archival-focused collection, 1908, in partnership with Tyler,…
Fashion
I'm a Gen Z Fashion Insider—These Are the Cute Pieces I'm Buying from ASOS, Uniqlo and Bershka Right Now
If there's one thing we all love at Who What Wear UK, it's a good fashion collaboration. Sometimes it's two of our favourite brands…
Fashion
Spotted in Kensington: London's Coolest Girls Are Going Anti-Trend With This Colour Choice
I’ll be honest—celebrities haven’t always been my go-to for fashion inspiration. With all the loud prints, bold hues, and statement…