Fashion
Zara's New Arrivals Are Giving Bohemian Romance—37 Finds You Might Mistake for Vintage Chloé
"Stella McCartney's Chloé era" is a phrase I google at least once a week. McCartney's delicate frills and romantic designs were exactly…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Move Over Baseball Hats—This Accessory Trend Makes Basics Look Much More Elegant
I’ll be the first to say it, I love a basic outfit. Plain, simple, and sleek are always top of mind when I’m getting dressed for the day.…
Fashion
Aluminum Luggage, Pedal Pushers, and This Controversial Flat-Shoe Trend: Meet Fashion's Unofficial Travel Uniform
Over the years, airport style has shifted from being a fashion statement to focusing on comfort. Now, fashion people are blending the two…
Fashion
This TikTok Styling Hack Will Change How You Get Dressed
I was never the best at math—hence the job I have now—but the seven-point styling rule may be the perfect opportunity to brush up on my…
Fashion
Jennifer Aniston Has a Self-Proclaimed Weakness for IG Beauty Recs—2 Face Creams She Tried and Loved
Jennifer Aniston, who starred in one of the most successful TV sitcoms of all time and popularized one of the most iconic haircuts of the…
Fashion
A Derm Told Me My Favorite Lip Glosses Were *Attracting* Sun Damage—Here's What You Should Know
As someone who’s truly lipstick-obsessed, it surprises even me when I occasionally leave the house without a swipe of my favorite red…
Fashion
How to Look Cool When the "Feels Like" Temp Hits 100+ (Yes, It's Possible)
Is it just me, or does it feel like every other week there is a heat wave? My AC unit is constantly working overtime, and I can barely…
Fashion
It’s Official: These Chic Loafers Are the Most-Wanted Shoes of the Year—and They’re Back in Stock
If there’s one brand consistently turning out accessories that feel both cool and timeless, it’s Miu Miu. Case in point? The brand's…
Fashion
2025 Is Officially the Year of Flirty, Short Cuts—TK to Consider for Your Next Salon Trip
We've officially reached that time of year again when it's time to look back at the hairstyles that have continued to stick around in…
Fashion
This Pretty Flat-Shoe Trend Elevates Midi Skirts and Dresses in Ways Trainers Never Could
This week, I’ve been basking in that new-purchase glow after adding a chic pair of shoes to my collection—perfect for the final days of…
Style
The Ambitious Film Deconstructions of Stan Douglas
The enterprising Tiler Peck has been a leading dancer at New York City Ballet for more than fifteen years, played a neurotic ballerina on…
Fashion
I Stalked the End-of-Summer Sales—These 31 Discounted Finds Blew Me Away
Summer’s warmth and whimsy are coming to a close to make space for fall—at least when it comes to clothing retailers. While I’ll miss the…
Fashion
Leggings at the Airport Just Make Sense—in This Chic Colour, They Look Much More Elevated
I've seen the case made for floaty skirts and I've watched crowds file through security in baggy jeans, but when it comes to airport…
Fashion
Here's What an L.A. Fashion Person Would Buy First After Moving to NYC
I've lived in New York long enough to witness many friends make the West Coast to East Coast move, and trust me—it has an instant…
Fashion
Quiet Luxury to the Left: Every Chic Person Is Wearing This Summer Aesthetic Instead
Without fail, you'll find that summertime sweeps us all up into a sort of collective fervor. It's not so much that the heat has us…
Fashion
I Shop for a Living—44 Nordstrom, Zara, and J.Crew Items That Are Actually Worth Your Money
As Who What Wear's associate shopping director, it's my job (and pleasure) to point you in the direction of all the chicest, of-the-moment…
Fashion
Funny Bunny Manicures Look Even Better When Matched With These Pedicure Colours
If there's a nail colour that has universal appeal, I'm willing to bet that it is OPI's Funny Bunny. The sheer white nail polish is a…
Fashion
Flip-Flops Are Chic With Jeans, But Stylish People Are Also Wearing Them With This Pant Trend
Flip-flops are obviously a forever summer staple (re: beach essential, etc.). But this season, in particular, the sandal silhouette is one…
Fashion
I Can't Believe How Strong Old Navy, Banana Republic, and Gap Are—These Stylish Items Caught My Eye
I'm admittedly a creature of habit, so I often rotate through the same handful of retailers and completely forget others exist. I recently…
Fashion
Expensive-Looking and Non-See-Through—We've Found 11 White Tank Tops Worth a Place in Your Wardrobe
They might’ve been a beacon of Brat summer—as Charli XCX wisecracked, the key to achieving this self-indulgent aesthetic is a “Bic lighter…
Fashion
6 Fashion Editors, 36 Summer Buys—Inside Our Summer 2025 Mood Boards
Where does inspiration come from? Is it from the latest runways, celebrity sightings, the TV and movies in our queues, or simply from our…
Fashion
Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the Test
Some beauty products ask for my attention; others demand it. That's the case with Giorgio Armani's Eye Tints, which have received all…
Fashion
The Nordstrom Anniversary Sale Is Almost Over, and These Are the Best Last-Chance Items—Okay, Go
The Nordstrom Anniversary Sale has been going on for a few weeks, but the event is about to come to an end on August 3. I've shared a…
Fashion
Dressing Up for Work Is a Thing Again—Why Corporate Girls Are 2025's Most Influential Outfit Inspo
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…