Fashion
My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
Nothing makes me feel chicer than a generous spritz of hair perfume. Yes, it may seem a bit extra to the average beauty consumer, but take…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Fenty Beauty's Fall-Coded Bodycare Launch Is All I'll Be Using for the Rest of the Year
Holy fall do I have an exciting launch for you! As summer winds down and we move into the cooler months, let's just say I'm starting to…
Fashion
I Just Did the Biggest Fall Sephora Haul—These On-Sale Items Upgraded My Entire Beauty Routine
You know it's about to be a really good day when you find a random Sephora gift card tucked inside your wallet. This serendipitous moment…
Fashion
Everyone Will Soon Be Ditching Black Sweaters For Ones in These 8 Color Trends
If someone were to ask me what my favorite article of clothing to shop for is, sweaters are absolutely one of my top three. So I'm…
Fashion
I Test-Drove the Iconic Birkin Bag—Here's Everything I Loved (and Learned) About the Iconic Style
What makes Hermès's Birkin bag truly iconic to me isn’t just its exquisite design—it’s the fascinating, often overlooked story behind it.…
Fashion
I'm a Fashion Editor—Here Are the Under-$300 Finds I'm Recommending For Fall
It’s not too late for a late-summer trip, but it’s also not too early to begin shopping for fall. The new season arrivals are flying onto…
Fashion
Ballet Flats Look Downright Dated in the Face of These 7 New Flat-Shoe Trends
I hate to say it, but ballet flats might be losing some steam. Keyword might! While the utterly classic and timeless shoe will always…
Fashion
Short Hair Is Big News for Autumn—These 6 Styles Will Be Everywhere
I am writing this article holed up at my desk, hiding from the rain that has suddenly appeared. If this weather is anything to go by, it…
Fashion
My Beauty Refresh With Nordstrom - Julia Berolzheimer
Thank you to Nordstrom for sponsoring this post. This season feels like the right time for a thoughtful reset, and Nordstrom’s beauty edit…
Fashion
It's True: Julia Roberts Just Brought Back Princess Diana's Favorite $70 Sneakers
From her philanthropic endeavors to her views on royal life, Princess Diana was ahead of her time in many ways. Her fashion choices were…
Fashion
As Seen on an It Girl in Venice, Italy: The Leather Jacket Color I'm Ordering From Banana Republic
Of all the new celebrity couples that have materialized in 2025, I think the likely consensus is that Monica Barbaro and Andrew Garfield…
Fashion
Attention, Fashion Parents—Here's Our Quick Shopping Guide for Heading Back to School
As we enter Labor Day Weekend, the sun is setting on summer, and it's time to get kids back into the classroom. The shopping lists are…
Fashion
In a Stunning Turn of Events, Amal Clooney Just Made the 2000s High-Low Dress Trend Look Chic Again
From the Golden Globes to the Oscars, there are always fantastic red carpet fashion moments during the traditional award season of January…
Fashion
Heads Up: This Elegant Shoe Trend Will Replace Sandals Within 3 Weeks
As September looms, our footwear preferences are about to get slightly more elevated. Case in point: Diane Kruger's appearance at the…
Fashion
My Amazon Latest Saves - Julia Berolzheimer
Amazon Dress, Bag, Shoes, Similar Sunglasses Here’s a look at what I’ve recently saved from Amazon, with returning favorites and new finds…
Fashion
Why It Took So Long for Designers to Understand Plus-Size Brides
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
5 Chic End-of-Summer Denim Outfits That Will Make You Look Like a Fashion Person
There's no denying that I am a fall girl at heart and I couldn't be more excited that it is now just around the corner. To prep for the…
Fashion
The Chic Jeans-and-Boot Combination Fashion People Wear to Look Like They Have Legs for Days
More than any other item in my collection, I find jeans to be the ultimate styling chameleon. They’re the piece I reach for whether I’m…
Fashion
No Joke, I Was So Surprised to Realise This Designer-Looking Jacket Is Actually From Zara
With each new season, we can expect that a standout Zara piece will come to the fore. Last autumn, it was a textured ecru jacket that flew…
Style
“Caught Stealing” Makes New York a Comedic Criminal Nightmare
From the start of Darren Aronofsky’s new film, “Caught Stealing,” it’s apparent that it hits the sweet spot of his cinematic artistry—the…
Fashion
5 Summer Trends I'm Glad to Part With, and the 5 I'll Be Wearing This Fall Instead
While there was no singular trend that defined summer 2025, we indeed participated in several cute, yet fleeting, micro-trends.…
Fashion
25 Gorgeous Fall Pieces That Caught My Eye from Ssense, Revolve, and Net-a-Porter
I'm still processing the fact that September starts next week. To be totally honest, I know it's divisive, but I feel excited for summer…
Fashion
Bags of Envy—The 7 Luxury Bag Trends We Know Will Be on Every Stylish Person's Shoulder This Autumn
Having already reported on shoe trends for the upcoming AW25 season, naturally, I wanted to keep the research rolling, identify the major…
Fashion
How to Style a Trench Coat With Jeans, According to Parisians
Paris in the fall is where fashion clichés are born—and somehow still look cooler than anywhere else. While trench coats are far from…