Fashion
All the Cool Girls Are Suddenly Wearing This Anti-Trend Basic With Jeans
And just like that, the It girls are wearing jeans again. It was a long, hot summer, folks, but we've finally started to emerge, and the…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Cart Confidential Vol. 24 - Julia Berolzheimer
We're in that brief, in-between stretch before fall officially begins, and I'm already leaning into soft textures, warm neutrals, and…
Fashion
I Want All Things Merlot, Butter Yellow, and Plaid This Fall—33 Arrivals Speaking My Language
This may be a controversial take for September, but I am full steam ahead on all things fall. While many aim to extend the summer vibes…
Style
Anna Wintour Embraces a New Era at Vogue
And when you saw it later, how’d you feel? Well, that’s something, going back to what we were talking about before: I think everybody uses…
Fashion
Leslie Bibb Just Told Me Her Skincare Must-Haves and Why She's Officially Growing Out the C*nty Little Bob
Deep in the basement of The Capsule Lab, Elizabeth Arden's three-day SoHo pop-up, and away from prying eyes, Leslie Bibb lets me in on a…
Fashion
PSA: These Are the Autumn-Ready Prints, Knits and Accessories We’re Backing for the Season Ahead
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and…
Fashion
I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to be Everywhere
Whilst I'm partial to an excellent jacket or staple pair of jeans, handbags are my true passion. For frequent readers of Who What Wear UK,…
Fashion
I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
Let's set the scene—You've walked outside in the minutes after a rainstorm and are greeted by leaves speckled with sparkling water…
Fashion
Sienna Miller Swapped Her Boho Sandals for the Sleek Boot Trend That's All Over Zara and H&M
I've been analysing and writing about celebrity fashion for just shy of 15 years now and I can confidently say that few stars embody…
Fashion
It's Official: This Is the Flat-Shoe Trend to Wear With Fall 2025's Most Popular Legging Color
Jennifer Lopez solidified it months ago: People are swapping their black leggings for brown ones. It makes perfect sense that athleisure…
Fashion
Okay, Noted—This Stylish Jeans-and-Jacket Combination Is the New Official Fashion-Person Uniform
While many embrace the arrival of autumn as a signal to dive headfirst into inky hues and moodier palettes, I often feel reluctant to part…
Fashion
Better Than Ballet Flats (and Loafers): The Shoe Trend It Girls in NYC and Paris Will Be Wearing This Fall
There's a feeling I get when I spot a specific jacket detail or shoe silhouette that tells me it'll become a thing, and I trust it…
Fashion
5 Nostalgic It-Buys OG Fashion Girls Still Own
My motto when it comes to fashion is “What goes around always comes back around.” Practically every trend finds a way to resurface—even…
Fashion
I Live for the First Gust of Crisp Fall Air—10 Perfumes That Are the Bottled Equivalents
Quick! Name a popular fall fragrance! Chances are you immediately thought of a cinnamon-, nutmeg-, or pumpkin spice–infused…
Fashion
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
As the temperature starts to dip and the crisp promise of fall settles in, my fashion-editor instincts kick into high gear. There’s…
Fashion
Back to School: 5 Collegiate Shoe Trends That'll Be Everywhere This Fall
When I was in college, I would see the same five shoe styles on campus during the fall. (I'd also wear those same five styles.) Well, this…
Fashion
From Basic to Designer—This Outfit Trend Will Instantly Make Your T-Shirts Look The Row-Coded
For a certain subset of fashion people, The Row is and always will be *the* style North Star to follow. Like clockwork, several months…
Fashion
I Know I Can’t Be Zoë Kravitz But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
If there’s one person who has commanded fashion conversation of late, it’s Zoë Kravitz and her impeccable autumn outfits. While this…
Fashion
The Best Shoes to Transition into Fall - Julia Berolzheimer
SPRWMN Top, Alemais Pants, Gucci Slides, Gucci Sunglasses, Savette Bag, Sherman Fields Necklace In Charleston, sandals still hold their…
Fashion
Everything On My Packing List For My First Long Weekend This Fall
Later this month, I'm spending a few days in Paris for a long weekend, so I'm already planning out my packing list. I'm based in NYC and…
Fashion
The Numbers Don't Lie: This Is the Only Denim Trend More Popular Than Baggy Jeans Right Now
As a fashion editor, I utilize a lot of different resources for my articles. Sometimes I'll ask experts for advice, like I did with my…
Fashion
I Know You’re a Fashion Person If You Wear This Classic Bag Color Instead of Black
Listen, I’ll admit, I rarely step out of the house with abag that isn’t black. The simple and chic color has never failed me. The color…
Style
“Erupcja” Starts Charli XCX’s Acting Career on a High Note
One of the key works of the modern cinema, Roberto Rossellini’s “Voyage to Italy,” from 1954—starring Ingrid Bergman and George Sanders as…
Fashion
The Enduring Legacy of Oak Bluffs, Martha's Vineyard
“The Vineyard is such a sacred place,” shares Àwet Woldegebriel, the founder of his eponymous New York fashion label. Like the many…