Fashion
I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to be Everywhere
Whilst I'm partial to an excellent jacket or staple pair of jeans, handbags are my true passion. For frequent readers of Who What Wear UK,…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
Let's set the scene—You've walked outside in the minutes after a rainstorm and are greeted by leaves speckled with sparkling water…
Fashion
Sienna Miller Swapped Her Boho Sandals for the Sleek Boot Trend That's All Over Zara and H&M
I've been analysing and writing about celebrity fashion for just shy of 15 years now and I can confidently say that few stars embody…
Fashion
It's Official: This Is the Flat-Shoe Trend to Wear With Fall 2025's Most Popular Legging Color
Jennifer Lopez solidified it months ago: People are swapping their black leggings for brown ones. It makes perfect sense that athleisure…
Fashion
Okay, Noted—This Stylish Jeans-and-Jacket Combination Is the New Official Fashion-Person Uniform
While many embrace the arrival of autumn as a signal to dive headfirst into inky hues and moodier palettes, I often feel reluctant to part…
Fashion
Better Than Ballet Flats (and Loafers): The Shoe Trend It Girls in NYC and Paris Will Be Wearing This Fall
There's a feeling I get when I spot a specific jacket detail or shoe silhouette that tells me it'll become a thing, and I trust it…
Fashion
5 Nostalgic It-Buys OG Fashion Girls Still Own
My motto when it comes to fashion is “What goes around always comes back around.” Practically every trend finds a way to resurface—even…
Fashion
I Live for the First Gust of Crisp Fall Air—10 Perfumes That Are the Bottled Equivalents
Quick! Name a popular fall fragrance! Chances are you immediately thought of a cinnamon-, nutmeg-, or pumpkin spice–infused…
Fashion
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
As the temperature starts to dip and the crisp promise of fall settles in, my fashion-editor instincts kick into high gear. There’s…
Fashion
Back to School: 5 Collegiate Shoe Trends That'll Be Everywhere This Fall
When I was in college, I would see the same five shoe styles on campus during the fall. (I'd also wear those same five styles.) Well, this…
Fashion
From Basic to Designer—This Outfit Trend Will Instantly Make Your T-Shirts Look The Row-Coded
For a certain subset of fashion people, The Row is and always will be *the* style North Star to follow. Like clockwork, several months…
Fashion
I Know I Can’t Be Zoë Kravitz But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
If there’s one person who has commanded fashion conversation of late, it’s Zoë Kravitz and her impeccable autumn outfits. While this…
Fashion
The Best Shoes to Transition into Fall - Julia Berolzheimer
SPRWMN Top, Alemais Pants, Gucci Slides, Gucci Sunglasses, Savette Bag, Sherman Fields Necklace In Charleston, sandals still hold their…
Fashion
Everything On My Packing List For My First Long Weekend This Fall
Later this month, I'm spending a few days in Paris for a long weekend, so I'm already planning out my packing list. I'm based in NYC and…
Fashion
The Numbers Don't Lie: This Is the Only Denim Trend More Popular Than Baggy Jeans Right Now
As a fashion editor, I utilize a lot of different resources for my articles. Sometimes I'll ask experts for advice, like I did with my…
Fashion
I Know You’re a Fashion Person If You Wear This Classic Bag Color Instead of Black
Listen, I’ll admit, I rarely step out of the house with abag that isn’t black. The simple and chic color has never failed me. The color…
Style
“Erupcja” Starts Charli XCX’s Acting Career on a High Note
One of the key works of the modern cinema, Roberto Rossellini’s “Voyage to Italy,” from 1954—starring Ingrid Bergman and George Sanders as…
Fashion
The Enduring Legacy of Oak Bluffs, Martha's Vineyard
“The Vineyard is such a sacred place,” shares Àwet Woldegebriel, the founder of his eponymous New York fashion label. Like the many…
Fashion
Giorgio Armani Has Passed Away—A Look Back at His Incomparable Legacy
Today marks a sad day in the fashion industry and the world, as it was announced that the legendary designer Giorgio Armani has passed…
Fashion
Kaia Gerber and Gwyneth Paltrow Wear These Leggings Nonstop, so I Tried Them
I'll admit it: I'm pretty easily influenced when it comes to activewear. So naturally, when I saw Kaia Gerber wearing a certain pair of…
Fashion
Forget Parisian Style—Every Chic Person Is Wearing This Fall Aesthetic Instead
Fall fashion has a grounding effect, encouraging you to look inward. It features warm wool coats, heavy denim, cashmere knits, and sturdy…
Fashion
The 15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
The secret to never running out of outfit ideas? It’s simpler than you think. Build your wardrobe on a foundation of timeless essentials,…
Fashion
Sofie Pavitt's The Studio Candle Is the Dreamiest Home Scent
Of all the beauty professions you could dip your toes into, perfumery is arguably one of the most artisanal and elite in the biz. Master…
Fashion
Kate Middleton Just Wore the Elegant Shoe Trend That Looks Best With Tricky Ankle-Length Trousers
There are certain style dilemmas I turn to Catherine, Princess of Wales, to solve. With her sharp eye for tailoring and a wardrobe built…