Fashion
Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
For some, mid-September means back to school and the start of football season. For fashion people, it means it's time for another New York…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
If You Want to Fit In With Fashion People This Fall, Swap Your Basic Crewnecks for This Right-Now Alt
There are certain items every season, from specific basics to of-the-moment trends, that will make you look like a fashion person if you…
Fashion
Kendall Jenner Just Wore the Cult Leggings Kaia Gerber and Rosie HW All Swear By
There’s something about the first autumn chill that makes us reach for pieces that feel both comfortable and dependable. For many, that…
Fashion
Forget Sky-High Heels, This Comfortable, Elegant Shoe Is What Every Fashion Insider Is Wearing Now
I’ll always have a soft spot for ballet flats, but while they’ve been my go-to for the past few seasons, I’ve recently made a little room…
Fashion
Looking Chic at the Airport in 2025 Means Wearing This Shoe Trend With Straight-Leg Jeans
There are two kinds of people: those who travel in leggings or drawstring pants, and those who wear jeans to the airport. I'm definitely…
Fashion
Instagram Has Spoken: 8 Ways to Wear Autumn's Most Expensive-Looking Colour Trend
This autumn, fashion enthusiasts can't stop talking about one colour: chocolate brown. While this deep, rich shade has always been a…
Style
Can You Really Live One Day at a Time?
This summer, I reread the novel “Aurora,” by Kim Stanley Robinson, a science-fiction writer whom I profiled a few years ago. Robinson has…
Fashion
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth It
When you work in fashion, you start to see the difference between pieces that spark a fleeting obsession and ones that truly stand the…
Fashion
I Just Spent Hours on Ssense—30 Standout Pieces I Found for Fall
It's now mid-September, which means the official start of fall is just days away. According to the calendar, it's still technically been…
Fashion
Football Season Is Back—24 (Non-Cheesy) Manis to Channel Your Inner WAG
Football season is back in full swing, and if you're a beauty-obsessed sports fan at heart like me, you'll know that this opens the door…
Fashion
Georgina Downe is the Secret Stylist Influencing Your Favorite Influencers
Earlier this year, I ran into Heaven Mayhem founder Pia Mance at an event where she was dressed in an hourglass black mini dress, glossy…
Fashion
I Thought I Hated Ballet Flats Until I Found This Elegant (and Blister-Proof) Pair
I've always considered myself more of a heel person, which is why ballet flats never truly stuck for me. Every pair I tried in the past…
Fashion
42 Zara New Arrivals For Fall Worth Snagging ASAP
I love updating my wardrobe for the next season just as much as the next fashion person. However, sifting through hundreds of products is…
Fashion
The Brown Edit: 14 Perfectly Neutral Makeup Staples I Use Over and Over Again as a Celebrity Makeup Artist
I've been mastering makeup for celebrity clients and iconic red carpet moments for 25 years, but my long-perfected collection of…
Fashion
I Know You Have Elite Taste If You Subscribe to These 14 Fashion Substacks
From the glossy pages of magazines to the Røde mini mic-wielding commentators on TikTok, there’s no shortage of platforms dispatching…
Fashion
I Live in Paris and New York, and I'd Wear These Stylish Fall Picks in Either City
Melanie Masarin is a Who What Wear Editor in residence; the founder and CEO of Ghia; writer of Night Shade, her Substack newsletter…
Fashion
Not Mascara, Not Eye Shadow: This Overlooked Product Makes Your Eyes Look Mesmerising
The eyes are the window to the soul, which makes them one of our most interesting features. I already know you have gorgeous eyes, dear…
Fashion
Saks Friends & Family Event Fall Style - Julia Berolzheimer
Thank you to Saks Fifth Avenue for sponsoring this post. Autumn ushers in a new season of style, and the Saks Fifth Avenue Friends and…
Fashion
Kristen Bell TK
Last night at the Emmys, Kristen Bell was nominated for outstanding lead actress in a comedy series for her role as Joanne in the romantic…
Fashion
I've Worked in Fashion for 15 Years—Here's What I Actually Wear Every Day
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
I've Been a Celeb Aesthetician for 40 Years—How I Prep My Clients for the Red Carpet
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and…
Fashion
Molly Dickson's World: Her Foolproof Uniform, Favorite Archival Pulls, Best Tips for Styling Boots, and More
Step into the universe of the coolest creatives in the fashion industry with our seriesMy World, where readers will discover how the top…
Fashion
COS Just Debuted a See-Now-Buy-Now Collection: 6 Fall Trends We're Grabbing First
Fashion month is in full swing, and as the spring/summer 2026 season wraps up this week in New York City, the consensus is that the…
Fashion
Meet Sarah O’Leary: The CEO of Willow Innovations, Transforming Motherhood
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…