As a Beauty Director, I Only Use the Best Products—Here Are 8 I Just Emptied

As a Beauty Director, I Only Use the Best Products—Here Are 8 I Just Emptied


Welcome to The Empties Edit, a roundup of the products our beauty director Shannon Lawlor finishes to the last drop every month. Shannon tests hundreds of products every year, so only the ones she really adores reach “empty” status. Consider The Empties Edit your definitive shopping list of the best beauty products money can buy.

As a beauty director, I spend a lot of my time writing about the best new beauty products out there. From cleansers and moisturisers to mascaras and perfumes, I have dedicated my career to ensuring I’m advising people to only part with their money for the very best products around. And, in order to be qualified to do this, I have to test them all. I scrub my skin, I mask my hair, I coat my lashes and I douse my neck in every fragrance that I come across—and I do these things all day long.

This means I try everything—from affordable shampoos to the most luxurious skincare around. All I have to do is send an email, and my desired product will land on my desk in one to three business days. And whilst price, user experience and customer service are things I very much take into consideration when it comes to my review process, in my own beauty routine, this rather unique setup means that every new product I try starts on a level playing field.





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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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