Anine Bing Launched a New Stunning Bag and Fronts the Campaign—Hello, New It Style

Anine Bing is known for her coveted personal style and equally coveted pieces from her eponymous label. Now, the designer, entrepreneur, and musician is stepping in front of the camera (a first!) for her latest campaign entitled "In My Power" to debut her exclusive, limited-edition new bag silhouette, aptly named the Anine.

"The Anine bag represents a bold evolution of the brand—pushing boundaries while staying true to our signature DNA of effortless cool and rock 'n' roll edge. Strong, sculptural, and unapologetically authentic, it's a modern icon designed to move with the rhythm of everyday life. This bag is more than an accessory—it's a reflection of the woman who carries it. Confident. Intentional. In Her Power. For me, it captures the essence of where the brand is headed: refined yet raw, timeless yet forward, always grounded in strength and self-expression," Bing shared in a release.

The structured, elegant bag officially launches on August 28. Below are images from the campaign starring Bing herself. You'll also find Anine Bing fall pieces to shop now if you keep scrolling.

Shop Anine Bing Fall Pieces

ANINE BING

Lee Crew Sweater

This jacket comes in a few colors.

ANINE BING

Tall Tania Boots

ANINE BING

Jackson Cardigan

This cardigan is so soft.

ANINE BING

Sylvie Long Sleeve Tee