All My Chic Fashion Friends Own a Coat from This French Brand—8 Elegant Styles Still in Stock

Coat season is officially upon us, and I’ll be honest, finding the one can feel like an Olympic sport. Between the oversized tailoring, wool coats, funnel-necks, and scarf styles dominating my feed right now, it’s enough to make even a shopping editor confused. And yet, there’s one brand that never fails me and my stylish friends when it comes to outerwear that looks chic, feels elevated, and lasts far beyond a single winter: The Frankie Shop.

If you’ve spent any time on Instagram this season, you’ve likely seen the brand’s coats, even if you didn’t clock the label. That sharply tailored double-breasted coat, the fluid trench worn just-so, or that soft, brushed wool texture that looks expensive from a mile away? All Frankie Shop. Somehow, this New York-founded, French label has managed to create a formula that gets it just right. The cuts are considered, the palettes are refined, and the silhouettes strike that elusive balance between timeless and perfectly on-trend.

Every season, a new iteration takes hold. Last year, it was the now-iconic Gaia coat, a softly oversized double-breasted wool style that quickly achieved cult status. This year, the momentum hasn’t slowed—from the plush Matera to the sleek Mavis trench, each design feels like a lesson in effortless sophistication.

I’ve tried plenty of high-street and designer options over the years, but Frankie Shop coats always have that unmistakable quality: they make whatever you’re wearing underneath instantly feel more intentional.

Below, I’ve rounded up the best Frankie Shop coats of the season.