Adidas Sambas, Under-$15 Tees, and More—What Vogue Editors Are Actually Buying on Prime Day
It’s the middle of summer, which means two things: If you haven’t already, it’s time to book your vacation, and Prime Day 2025 is upon us. We’re officially halfway through Amazon’s major sale event—this year, it’s running for four days from July 8 through 11—and are seeing markdowns across fashion, beauty, home, and electronics from all the best-selling brands. Don’t want to spend your week sifting through thousands of Prime Day deals? Save yourself time and shop our carts instead, so you can get back to more pressing things. (Namely, booking that aforementioned getaway.)
Vogue Editors’ Must-Have Prime Day Picks:
Featured in this article
From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, there is no shortage of Prime Day fashion deals to be had. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. (Though, that hasn’t stopped us from unearthing the best fashion on sale!) Plus, an honorable mention goes to the best Prime Day beauty deals, with plenty of buzzy K-beauty brands offering best-sellers on sale.
Ahead, a look at the Prime Day deals Vogue editors are actually shopping.
The Wardrobe Essentials
“I don’t wear jeans often but when I do go for fits that are loose and relaxed. There’s a few baggy pairs on sale right now that I am considering. Normally I’d go for a crop jean (or something with a 27-inch inseam to) for a more appropriate length, but I like how these wide-leg Levi’s puddle nonchalantly over my flip-flops—it has the same devil-may-care energy as this old Getty image of Matthew McConaughey in a sarong, printed T-shirt, and flip-flops—iconic.” —Talia Abbas, associate shopping director
The Maternity Musts
“This Prime Day looks a little different for me. While I usually wait to buy a TV or some new pots and pans, this time I’m making sure I have all the right new baby gear for our adventure ahead. That includes comfortable shoes for morning strolls at home, monitors, and a whole new set of skin-care essentials.” —Cortne Bonilla, senior shopping writer
The Wish List Finds
“Investing in classics during sale season is my number 1 shopping rule, and each of these items I know will still live in my wardrobe for years to come. A classic shirt, black sandals and always needed camisoles are where I turn. As someone who is incredibly organized, I sadly misplaced my RayBans, so will be getting them back on my accessories roster now they’re on sale; they were missed!” —Libby Jane Page, executive shopping director
Amazon Essentials
slim-fit camisole (pack of 4)
