Lorena Saravia Chats About Becoming the First Mexican Designer to Collab With H&M and Her Mexico City Recs

Over the past 21 years, H&M has collaborated with designers from England (Stella McCartney), Japan (Rei Kawakubo), France (Isabel Marant), Italy (Roberto Cavalli), Ireland (Simone Rocha), and several other countries, but the retailer has never teamed up with a Mexican brand until today. Fifteen years after launching her eponymous label, Lorena Saravia now joins the prestigious ranks of H&M collaborators. To get the inside scoop on the historic collab, I traveled to Mexico City to speak with Saravia herself.

“It’s a true honor to be the first Mexican designer to collaborate with H&M,” Saravia told Who What Wear. “H&M was the perfect match because we shared the same vision and values for this collaboration.” H&M Creative Advisor Ann-Sofie Johansson agreed. “We love Lorena’s design and her aesthetics. It feels very H&M,” Johansson told me. “It’s effortless. It’s cool. It’s strong. It also mixes the craft of Mexico with glamour and romance.”

The 29-piece collection, launching at 10 a.m. EST on October 16, includes exceptionally chic jackets, skirts, hats, boots, and more. Naturally, the accompanying imagery is strikingly beautiful. “With the campaign for this collaboration, we wanted to show a really contemporary Mexico, a Mexico where you can see the definition of a strong, empowered Mexican woman and the importance of heritage and tradition,” Saravia told me.