Hold the Black Jackets—Chic Londoners and Parisians Are Wearing This Elegant Colour Instead Right Now

Hold the Black Jackets—Chic Londoners and Parisians Are Wearing This Elegant Colour Instead Right Now


It’s finally starting to get colder, and as the morning mist hangs in the air and the evenings draw in, heavy coats are no longer the only outerwear going into heavy rotation—jackets are front and centre in my wardrobe again. There’s something about the reassuring familiarity of a jacket that eases me into the transition from sweaters to full-on layering, especially when it comes to embracing brown jackets in a way that feels both considered and effortless.

While we all rely on tried-and-true staples—think black leather, navy trenches and classic denim—the brown jacket outfits I’ve been seeing this season feel particularly refreshing. There’s a warmth and depth in chocolaty tones and rich tan hues that’s been quietly dominating autumn and winter 2025, and it makes perfect sense. Brown has been steadily climbing the seasonal charts for the past two years now, and this year it’s not just trending—it’s integral to creating looks that feel grounded, sophisticated and somehow easier to live in than sharper neutrals.

The autumn and winter 2025 runways has also leaned into the brown story hard this season. I’m talking about head-to-toe brown looks at Saint Laurent, to soft mushroom-hued suede blazers paired with oversized shirts at Victoria Beckham. And what I love is how these brown pieces can be dressed up or dialled down—making brown jackets feel relevant to both fashion week and your local café brunch.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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