First Kendall, Now Rosie—Stylish People Are Swapping Sambas for This Under-the-Radar Trainer Brand

Trainer trends move fast, but few styles manage to break through the stronghold of established names like Adidas and New Balance. So when a lesser-known brand starts gaining traction among the fashion set, it’s worth paying attention.

Cutting through the noise, yoga and activewear brand Alo has been drumming up a few new fans lately. Trainers with a slim, low-profile silhouette are gaining momentum, offering a sleeker alternative to the chunkier shapes that have dominated in recent years. Alo’s suede pair, with its minimal design and luxe texture, taps directly into this shift.

Rosie Huntington-Whiteley caught my attention wearing the brand’s Sunset Sneakers (£220), styling hers with a sleek workout look. Next, I spotted Kendall Jenner in the very same style, cementing their status as the trainer to watch. Worn with sports bras and bike shorts, both models underscored the shoes’ athleisure credentials, but their pared-back design also makes them a natural fit with relaxed denim or even a more polished skirt-and-shirt pairing.

It’s not often that a new trainer brand or style manages to cut through the heavyhitters that usually dominate the space, but the early adoption by two of fashion’s most influential dressers suggests Alo may have just launched the next It trainer.