13 Best Boho Fashion Brands I’d Wear Every Day If I Could

When I think back to the early 2000s, boho fashion reigned supreme. Vanessa Hudgens was the poster child of Disney’s cool-teen brigade, and her Coachella flower crowns were soon seen adorning the heads of fashion girls everywhere. In the magazines, Sienna Miller and Kate Moss dominated. Every celeb title featured them in looks with trailing handkerchief hemlines, low-slung belts and slouchy suede boots, and we were all hooked.

Then, as quickly as it came, boho seemed to disappear, and instead, other trends and hero pieces were embraced. Such is the fashion cycle. But, if there’s one thing I know when it comes to style, it’s that what goes around, comes around. And now, somewhat unexpectedly, I need only glance at TikTok or out and about on the streets of London to see it: boho is back again.

Indeed, boho, with all its pretty charm, seems determined to keep us under its spell. Over the past few years, the bohemian spirit has crept quietly back into the industry’s consciousness, re-emerging not just on pavements and at festivals, but on the runways themselves. When I saw Dior’s Cruise collection back in 2021, the bohemian influence was unmistakable: delicate lace maxi dresses, slouchy, buckled boots and artfully tied headscarves captured a wanderlust-fuelled aesthetic.

But most recently, it was Chloé’s spring/summer 2025 show that truly cemented boho’s comeback. Chemena Kamali’s second collection was a sweeping ode to the brand’s heritage. A show filled with the now-iconic wooden clogs (seen on Miller herself), flowy silhouettes, earthy tones and effortless layering, it was a true bohemian renaissance, but one that felt truly modern. It’s no wonder it was one of the season’s most talked-about shows.

Alongside big runway names, there are plenty of more accessible brands that have boho running through their DNA. From Dôen’s whimsical dresses and Free People’s breezy bloomers to Rixo’s archival-worthy prints, modern bohemia has made its way into pretty collections everywhere (and my wish list is officially out of control as a result!).