It Might Be Controversial, But This Emerging Fragrance Is Shaping Up to Be Summer’s Coolest

It Might Be Controversial, But This Emerging Fragrance Is Shaping Up to Be Summer’s Coolest


As a perfume-obsessed beauty editor, I love nothing more than when an unexpected scent starts trending. Of course, I’ll always love the comforting richness of the best vanilla perfumes or the lightness that comes from a soft white floral scent, however, there’s something forever exciting about coming across a fragrance that smells unlike anything you’ve smelled before.

That’s exactly how I felt when I heard about the latest fragrance note that’s been growing in popularity in recent months. And now I’ve had the chance to smell it in a variety of interpretations, I predict it’s going to be hugely popular with those who love unique summer scents.





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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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