Curating My Friends’ Beauty Routines Is My Favorite Pastime—18 Staples I Always Include

Curating My Friends’ Beauty Routines Is My Favorite Pastime—18 Staples I Always Include


It should come as no surprise that recommending beauty products is one of the best parts of my job. As someone who spent years buying products only to feel cheated and disappointed (such a drag!) I know how it important it is to be able to trust the recommendations you receive. So, I’ve made it my mission to not only share the best the industry has to offer here on Who What Wear, but in my personal life as well.

Recently, I was putting together a list of products for a few of my friends, and I noticed every single product was available on Bluemercury’s webiste. IMO, it’s a pain to have to make multiple purchases at five different retailers to check everything off my shopping list, so that felt major. Not to mention, Bluemercury has a pretty epic Loyalty Program that not enough people know about! It’s free, easy to sign up for, and instantly unlocks a slew of members-only perks like free standard shipping and $10 for every $250 you spend. Additional perks include members-only offers and event invites plus a (full-size!) birthday present. Click here for more helpful info, and keep scrolling for 18 must-haves I recommend shopping first.

Skincare

Fragrance

Hair

Makeup

Bath & Body



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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