My 63-Year-Old Mom Knows What’s Cool—51 Items She’s Predicting Everyone Will Wear in July

My 63-Year-Old Mom Knows What’s Cool—51 Items She’s Predicting Everyone Will Wear in July


I hate to admit it, but two things about my mom are undeniably true. First, she has an uncanny ability to spot what will be considered “cool” in fashion long before it hits the mainstream. Second, she’s almost always right. Fashion has always come naturally to her, and after more than five years in the industry—working in retail and later as an e-commerce stylist—she has a deep understanding of what people want to wear and how they want to wear it.

I don’t usually turn to her for shopping recommendations, but plenty of her friends do. They regularly ask for her opinion before buying something for themselves or their kids. So, with the start of a new month, I decided it’d be fun to ask what she thinks chic dressers will be eyeing or buying in July and share it with Who What Wear readers.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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