The Soft Power of BTS

The Soft Power of BTS

March 26, 2026 / Swedan Margen /



The mega-popular K-pop stars have been on hiatus for nearly four years. Their new album, “Arirang,” tests the group’s staying power in the global cultural marketplace.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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